As the saying goes, the new year is new. Near the Spring Festival, consumers are busy listing new purchases when they are busy buying new clothes. As a large item, the washing machine is indispensable when you buy it. Today, Xiao Bian is based on industry data and provides relevant reference for everyone. According to the latest data from Zhongyikang, as of January 2018, Haier's washing machine market share ranked first with 33.2%, and Little Swan and Siemens ranked 2 and 3 respectively with market share of 18.9% and 11.5%. Note: The above is the Zhongyi Kang data. Haier As the leading professional brand of sanitary care in the world, Haier has always been in the leading position in the industry. With outstanding performance in product quality, technological innovation and after-sales service, Haier washing machine has a good reputation among consumers. According to the latest data released by Zhongyikang, Haier occupied 5 seats in the sales of TOP10 models in January 2018, occupying half of the country. At present, Haier Washing Machine has 23 manufacturing bases around the world, with 10 global R&D centers as the tentacles, bringing together world-class R&D resources to form a 10+N model of user-led technological innovation, and applying innovative technologies to products in the first place. The high-end products such as Haier's clean-free washing machine and direct-drive washing machine developed by the company are not only recognized by consumers around the world, but also lead the development trend of health and intelligence in the industry. little Swan Founded in 1998, Little Swan is also a well-developed washing machine brand in China. According to Zhongyikang data, in the first month of 2018, Little Swan's market share was 18.9%, ranking second. After the acquisition of Little Swan in the United States in 2008, the development speed has increased. At present, it is also working in the mid-to-high-end market. The launch of the Buffalo “Big†multi-type washing machine has been favored by many consumers. Siemens home appliances In recent years, with the rise of domestic brands, overseas brands have been cold in the Chinese washing machine market. With the reputation of the old German companies, Siemens still has won the favor of many domestic consumers. According to Zhongyikang data, Siemens still ranks third in the industry with a share of 11.5%. Siemens entered the Chinese market earlier, has a very strong user base, and has been launching new products in recent years. If consumers love overseas brand products, Siemens is a good choice. Matsushita In the late 1970s and early 1980s, Panasonic entered the Chinese market, which once occupied 20% of the Chinese home appliance market. However, with the strong rise of Chinese home appliance brands, market share has continued to decline. According to Zhongyikang data, Matsushita’s market share in January 2018 was 8.9%, ranking fourth. At present, Matsushita Washing Machine has launched high-end products such as Romeo roller and washing and drying machine, trying to make a breakthrough in this market. beautiful The beautiful brand and the Little Swan brand are collectively called the beautiful washing machine, but compared with the little swan that started the washing machine, the recognition of the US brand washing machine market is slightly inferior. But with its strong R&D resources and the professional R&D team of Little Swan, Midea's branded washing machines still have a lot to offer, and it is also a good choice for consumers to buy washing machines. According to the latest data from Zhongyikang, as of January 2018, Midea's washing machine market share was 5.9%, ranking 5th in the industry. Sanyo Hefei Sanyo is a Sino-Japanese joint venture company established in 1994. The Sanyo washing machine uses the Japanese Sanyo brand, but all materials, technology, personnel and equipment are Chinese. When it first entered the market, Sanyo washing machine was welcomed by users because of its high degree of cleanliness and low noise. However, with the rise of domestic brands, Sanyo washing machines have become more and more marginalized. Bosch Home Appliances Bosch Home Appliances entered the Chinese market in 2004. Its product range covers refrigerators, washing machines, integrated kitchen appliances and all kinds of small household appliances. It has established a nationwide sales and service network in more than 600 cities in more than 30 provinces. Loved by consumers. Among them, Bosch washing machine as a high-end German brand, in product performance and after-sales service are good. Samsung Samsung Electronics is the largest subsidiary of the Samsung Group and was established in South Korea in March 1938. In recent years, due to the explosion of mobile phones, sales of Samsung products in China have been declining, and washing machines have also been affected. Despite the decline in sales, the Samsung washing machine is popular among young people because of its beautiful appearance and good performance. Whirlpool Whirlpool Appliances Group, founded in 1907 and headquartered in the United States, is the world's largest manufacturer of large household appliances. The world's first wrinkle-removing and deodorizing active laundry system comes from Whirlpool. Whirlpool washing machine design, materials and manufacturing processes are very sophisticated, is the world's first brand of care, but with the rise of Haier, Little Swan and other brands, Whirlpool's sales are not as good as before. But after all, it is an old brand, and there are still many users who recognize it. LG Founded in 1947 in Seoul, South Korea, LG Group is the creator of the first washing machine in Korea. Before 2015, LG's domestic sales were very high, but it has fallen rapidly in the past two years, and the ranking has fallen to tenth. As far as products are concerned, LG washing machines perform well in terms of intelligence and mute, and the price is relatively cheap.
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