A company, an ingenuity of this packaging manufacturer strives to become a global quality LED partner!

Many people think that craftsmen are a kind of mechanically repeating workers. In fact, craftsmen have far-reaching meaning. "He" represents the temperament of an era, the spirit of firmness, pragmatism and excellence. Craftsmen may not always be entrepreneurs, but most successful entrepreneurs have this kind of craftsmanship. In the words of the famous American sociologist Richard Sandett, the "artisan spirit" is "the desire to do things well in order to get things done."

In fact, in recent years, the lighting industry has not performed satisfactorily in terms of “artisan spirit”. The cases of LED lighting products on the black list, exports being returned, and export products being forcibly recalled have emerged in an endless stream. Of course, there are also a number of LED companies that are worthy of admiration and learning from peers in the industry. For example, Shenzhen Zhaochi Energy Saving Lighting Co., Ltd. (hereinafter referred to as “Zhaochi Energy Saving”) has always adhered to the “artisan spirit”.

Founded in 2011, Zhaochi Energy has two production bases in Shenzhen and Nanchang. It is a leading new three-board listed company in the development and sales of LED devices and components. Over the years, Zhaochi Energy has become one of the major suppliers of medium and large-sized LED backlights in the LED TV backlight industry with its excellent product quality and excellent customer service. It has also been highly recognized by international first-line brand customers in the LED lighting market. .

Zheng Haibin, deputy general manager of Zhaochi Energy, said, “Zhaochi Energy has positioned itself in the middle and high-end customer groups since its establishment. At present, the products mainly lock in three areas of lighting, TV backlight and mobile phone backlight. Our market competitive advantage is not only the product is cost-effective. Also pay more attention to the innovation of product solutions and the frontier research and development foundation."

Indeed, precisely because it has always adhered to the principle of quality, today's Zhaochi Energy has won the favor of well-known enterprises at home and abroad, and carried out in-depth strategic cooperation. It is also the "ingenuity" that has been adhered to, which has made the performance of Zhaochi Energy Savings "high." According to Gaogong LED's financial report, Zhaochi Energy's operating income in the first half of this year was 568 million yuan, up 32.57% year-on-year; net profit was 37.33 million yuan, up 35.61% year-on-year.

Adhere to the "artisan spirit", make the products refined, and make the system solid

The so-called "artisan spirit", from the perspective of enterprises, requires the development of enterprises to have characteristics, rather "small but beautiful", not "big and complete", and to do what they are good at and the ultimate in things. When a company's products can achieve the industry single product champion, it also practices the "artisan spirit."

Of course, some people have expressed doubts that it is difficult to achieve better benefits in the market by pursuing the “artisan spirit”. In this regard, some industry veterans believe that there are many unsatisfactory objective factors in the current LED industry, but it is undoubted that enterprises with "artisan spirit" are generally recognized in the industry. If we say that we are struggling on the way to development, we believe that those enterprises that do not have the "artisan spirit" will develop more difficultly, even toward "death." There is no vitality in terms of cheap and defective products. In other words, if a company wants to develop, it must have a "artisan spirit."

In the view of Zhaochi Energy Savings, the understanding of the “artisan spirit” is to insist on providing customers with the most diligent product solutions, which is often referred to as the “golden combination plan”. Through continuous improvement and optimization of the packaging production process, we can customize an efficient and intelligent automated production system that meets the requirements of mega-chi, and protect the customer's reputation with a 360-degree quality control system.

In order to better implement the “artisan spirit”, Zhaochi Energy has made four strategic measures:

R & D: understanding the customer needs from the system, understanding the essence of product technology, providing a gold combination solution to ensure that customers are competitive from the program;

Process: Focus on process details, import the MES system and intelligent production system that meet the current LED production rules with the most suitable process and the most efficient production;

Quality control: establish a perfect supplier quality monitoring system, raw material inspection system, customer information feedback mechanism;

Innovation: Product innovation is the nuclear power that drives Zhaochi to continue to advance. In the future, it will focus on the research and development and innovation of flip-chip packaging technology, CSP series products, quantum dot packaging technology and LED-related optical technology.

Take the differentiated route, layout LED filament to break the subdivision "first shot"

As we all know, LED light source has the characteristics of energy saving, environmental protection, long life and small size. It can be widely used in lighting, backlight, indicator display and other fields. The State Council, the National Development and Reform Commission and the Ministry of Industry and Information Technology have successively formulated a number of strategies conducive to the development of the LED industry. Planning and important policies. Since the second half of 2016, although the LED industry has generally recovered, it still faces fierce market competition. The industry reshuffle continues, and the polarization of enterprises in the industry is obvious. Therefore, LED packaging enterprises with scale advantages, technological advantages and capital advantages will have better development opportunities in the future.

In this context, Zhaochi Energy will continue to adhere to the high-end product line, avoid low-end, homogenization competition as much as possible, accurately grasp the development trend of LED packaging technology, and continuously improve technology innovation and process innovation. Content and added value, scale out product categories, and compete for differentiation.

It is understood that Zhaochi Energy aims at the hot LED filament lamp market in the current market, and decisively attacked, and successfully developed a new product "high current drive filament" in September this year. Zhaochi Filament Product Line Team - "For filament products, we believe that now is the best time to intervene. Unlike traditional filament packaging production lines, we started with automated production, entering the market with a high starting point and unfolding the layout."

Since the LED filament lamp has the same 360° illumination angle and the same visual effect as the incandescent lamp, and as an alternative to the incandescent lamp, the LED filament lamp is favored by everyone. For a time, all major enterprises in the LED packaging industry have joined the ranks of producing LED filaments. However, because the filaments have poor heat dissipation, they can only be driven by small currents during use, which affects the promotion and popularization of filament lamps.

The "high current drive filament" product launched by Zhaochi Energy has broken through this bottleneck, not only can use high current, but also maintain high lumen output and good reliability under high current drive.

"Next, we will continue to research and develop innovation, and strive to 'get out of' a different route, provide diversified solutions for the global LED filament lamp application, and strive to become the best partner of LED filament lamp enterprises worldwide, become LED The leader of the filament product line." Zhaochi filament product line team told Gaogong LED.

It is worth mentioning that for the LED filament products, the first phase of the mega-energy saving plan is to invest in 100 packaging production lines to produce filament products, and the later plans will be invested in 300 packaging production lines. In addition, Zhaochi Energy will also follow emerging markets such as lights, UV, and plant growth lamps.

A business, a masterpiece. The difficulty of the craftsman lies in the "artisan" and the "heart". The 2017 High-tech LED Annual Conference will be held in Shenzhen Baoan Dunxi Road International Hotel from December 21st to 22nd. At that time, Quanjin Song, the general manager of Zhaochi Energy Saving, will bring more people around the “artisan spirit of sticking to LED”. Dry goods!


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