As a high-end Internet TV brand under Skyworth, Coocaa has always been adhering to the product concept of "playing an attitude", and excellent products are born every year. Game TV and Art TV were launched in 2016, anti-blue-ray eye protection TV was first released in 2017, and eye protection full-screen TV was released in 2018. In China's Internet TV industry, Coocaa has always played a pioneering role, and its sales are also far ahead. The latest data shows that in June 2018, Coocaa’s monthly sales exceeded 130 million yuan, ranking second in Internet TV sales, of which eye-protection TV sales were 93,955,400 yuan, accounting for 71% of total sales in June. , The first eye-protection full-screen TVs K6S and K6D also attracted a rush to buy. In the first half of 2018, Coocaa's performance in the Internet TV market was remarkable, and its product layout was targeted, especially eye-protection TVs performed best, forming differentiated competition with other Internet TV brands. From the release of K5X and K5S in March to the launch of K6D in June, the attention of Coocaa Eye TV has always been strong. Coocaa Eye Protection TV is divided into four major series, including standard version, high configuration version, exclusive version and Coocaa Jingdong co-branded version. Among them, K5C and K5A belong to the standard version of eye protection TV. The price is very tempting, and sales account for Coocaa. 73% of total sales in June is the pioneer in popularizing Coocaa Eye TV. For high-end users, Coocaa launched the K6S eye protection TV premium version in June. It not only has the function of eye protection, but also has the characteristics of a full screen. It has only been online for a few days and sold nearly a thousand units. Jingdong’s praise rating is as high as 100%. , It can be seen how much users like this product. In the context of the current "consumption upgrade", this is a good opportunity for Coocaa to continue to increase its brand positioning. In addition, Coocaa teamed up with JD to launch the JOY joint K6D. On the one hand, it shows that JD.com recognizes the excellent quality of Coocaa TV. On the other hand, it shows that Coocaa’s brand appeal of "playing an attitude" is highly compatible with JOY's image of "happy, enthusiastic, sincere, brave and full of vitality". The four major series of Coocaa Eye Protection TV are working together, the product layout is clear, the quality is excellent, and the popular models are frequently released, laying the foundation for the second sales volume of Coocaa TV in June. Coocaa Eye Protection TV adopts optical anti-blue light technology, which is a milestone technological revolution in the color TV industry. It changes the traditional view of "watching TV and getting nearsighted" and provides consumers with a healthier viewing experience. . This technology is jointly developed by Coocaa, Skyworth and the University of California. The lamp beads use LED chips with a dominant wavelength above 457nm, which changes the hardware structure of the backlight, effectively reduces harmful blue light below 450nm, and solves blue light damage from the source. problem. This technology has passed the TüV Rheinland certification and is known as the pioneer of the eye protection revolution. At the same time, Coocaa also successfully solved the technical problems of anti-blue light software, "eye protection mode" with low brightness and yellow color. The harmless blue light emitted does not change the color gamut, does not cause color deviation, and provides the best Watch the effect. Excellent eye protection ability will effectively protect the eyesight health of family members. Parents no longer have to worry about their children going home from school to watch anime and hurt their eyes. Office workers will not experience visual fatigue after get off work and watching dramas, and the elderly will not suffer from sleep loss when watching TV dramas at night. Up to now, the four major series of Coocaa Eye Protection TV have covered mainstream sizes such as 32 inches, 40 inches, 43 inches, 49 inches, 50 inches, 55 inches, 65 inches, etc., to meet various scenarios such as bedrooms, small rooms, and large living rooms. Demand makes it synonymous with "green and healthy" in the context of "consumption upgrade". The Coocaa system launched in April 2013 is constantly changing and evolving. From the initial 1.0 version to the current 6.0 version, the interactive experience has always been the industry leader. On March 16 this year, Coocaa received a strategic investment of 1.055 billion yuan from Baidu and became the second largest shareholder of Coocaa, with a valuation of 10 billion yuan. The latest Xiaowei AI integrated by the Coocaa system is the product of the in-depth strategic cooperation between Coocaa and Baidu. It can not only achieve low-level voice control such as movie search, playback control, and system settings, but also high-level functions such as celebrity face recognition, Baidu Yiqi, and Miaodong Baike. Through Xiaowei AI, Coocaa TV has the most natural human-computer interaction experience. In addition, based on the behavior analysis engine of the Coocaa cloud and big data calculations, the Coocaa system can intelligently recommend the content that users like based on their viewing habits. There are thousands of people, and they understand the needs of users better. It is reported that 16 brands including Skyworth, Panda, Philips, and Panasonic are already using Coocaa systems, with over 17 million monthly active terminals, ranking first among smart TV system activations, with a market size of 17%. The full-screen TV is a new breakthrough in Coocaa's process design. On June 10, 2018, Coocaa held a new product launch conference and JD Stars Project launch conference in Shenzhen, and released the world's first eye-protecting full-screen TV K6S. Qin Junjie, a talented acting student, made the first endorsement for the new product of Coocaa Eye Care, with online exposure surpassing 200 million. At the press conference site, Qin Junjie personally tested the screens of iPhone6S, Pad and Coocaa K6S using the blue light detector, and told the friends at the scene and before the live broadcast that the blue light detector used the blue light detector to watch the iPhone 6S and Pad screens have blue light and partial purple, while Coocaa K6S basically does not see blue light. Fully show that Coocaa TV has excellent anti-blue light and eye protection capabilities. Coocaa K6S uses GOP technology to hide the drive circuits originally placed on both sides, realizing no borders on the left and right sides. Without the shackles of the frame, watching movies is more immersive. In addition, the use of borderless laminating technology, while getting rid of the constraints of the frame, makes the TV body as thin as 7.9mm, giving people a sense of "blade edge" and elevating the TV manufacturing process to a new level. Up to now, the K6S series and K6D series are available for Coocaa full-screen TVs, covering 32-inch, 40-inch, 43-inch, 49-inch, 55-inch, 65-inch, etc., achieving full coverage of mainstream sizes. These two new products launched in June, once they were first released, caused a panic buying trend. Coocaa has gained a lot in the sales market. According to data, at the end of 2017, Coocaa had more than 33 million operating terminals, and its annual revenue increased by 106% year-on-year; in June 2018, Coocaa’s monthly sales exceeded 130 million yuan, ranking second in Internet TV sales. Coocaa masters the leading and mature anti-blue eye protection and full-screen TV design and manufacturing technology; in terms of after-sales service, Coocaa has more advantages, not only sharing Skyworth's nearly 5,000 after-sales service outlets, but also providing users with quick response within 45 seconds. Professional and timely service. Coocaa's every move in the capital market has also attracted much attention. After several rounds of investment by Tencent, iQiyi, and Baidu, it has a valuation of 10 billion yuan and is a veritable industry unicorn. Ningbo Autrends International Trade Co.,Ltd. , https://www.vapee-cigarettes.com
