The COB light series is a main light that improves the brightness of the stage lighting. The COB light with the focus function can be switched between the function of concentrating bright light and emitting soft light in a large area, so that it can meet the requirements of different brightness and spotlight on the stage. need. The difference between COB and other series is that white light and warm white light are mainly used in color, which is the main source of light on the stage, stand an important position on stage.
Cob Lights ,Cob Led Strip,Cob Led Light,Cob Strip Light Guangzhou Cheng Wen Photoelectric Technology Co., Ltd. , https://www.cwdisplay.com
On November 19th, the reporter learned from relevant channels that the lighting brands of Chau Ming Hanyuan and Ao Duo had sold over 10 million yuan this year, but the sales of LED lighting giants such as Sanxiong Aurora and Qinshang Optoelectronics were not ideal. According to industry insiders, the current offline channel is still the focus of LED lighting companies, and it is difficult for the online channel to attract the attention of the industry in the short term.
Many LED lighting companies are participating in the "Double 11" promotion for the first time this year. It is understood that the lighting brands such as Ao Duo and Chau Ming Han Yuan have exceeded 10 million yuan in this year's “Double 11†promotion. “The sales of the “Double 11†activities of the brand Mingyuan source LED lighting products have exceeded expectations.†Mei Zhimin, the brand director of Zhouming Technology, revealed that “the double 11’ started only one hour and the sales exceeded 3 million yuan. The total number of transactions in the whole day exceeded 20,000, and the sales reached 21.42 million yuan."
However, some lighting industry leading online business is bleak. Sanxiong Aurora launched the Tmall flagship store in September this year, but its insiders said to the Yangcheng Evening News reporter yesterday that "online sales are not particularly ideal", the specific sales figures on the person even said "not worth mentioning." The same is this year The sales performance of the Qinshang Optoelectronics Tmall flagship store, which opened in September, is also flat.
The reason why some companies' online sales are not ideal is that they are not willing to invest online. Unlike Op Lighting, which bought the advantage position of Tmall this year, the above-mentioned Sanxiong Aurora insiders said: "We did not make large-scale promotion and promotion during the 'Double 11' period." Tell the reporter: "Our online products are not very rich, the company is not so much attention to online channels." Duan Casting believes that the standardization of LED lighting products itself is still relatively low, in addition to special categories, it is not yet Suitable for online sales.
In fact, for LED lighting companies eager to open the civilian market, the main focus is on offline channels. Taking Qinshang Optoelectronics as an example, from April to October this year, it opened up 1,000 new stores online. And Sanxiong Aurora, which originally had the channel advantage, promoted LED lamps in the channel. The above-mentioned Sanxiong Aurora insiders said: "The current industry is still only exploring the electricity business."
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E-commerce hot and cold uneven pipeline is still the focus of LED lighting enterprises
LED lighting companies, which are trying hard to develop channels, have also taken the “double 11†“winding†for the first time this year, but the sales volume is extremely uneven.