Hit 2016 U.S. CES: TCL Releases New X1 4K TV

At 3 am Beijing time, TCL released the new X1 at the International Consumer Electronics Show in Las Vegas. New products still use the QUHD display, adding HDR technology and Manhattan's stereo, which will bring even more stunning visual and Hearing impact, TCL also said it will speed up to enter the shielded keyword market.



TCL brand TV sales achieved "triple jump" in the US market in five years. According to Mao Chuwen, general manager of TCL Multimedia Screening Keywords, the sales volume of TCL brand TVs exceeded 1 million units for the first time in 2015, accounting for about 3% of the US color TV market. TCL has officially launched the TCL brand color TV in the US market since 2010. The sales volume was approximately 50,000 units in that year. In 2014, it entered the Wal-Mart stores and the sales volume increased to 360,000 units. In 2015, TCL expanded its tradition with Costco and Sam's Club stores. Main channel cooperation, cooperation with Best Buy launched online channels, sales exceeded one million units.



For the rapid development of the TCL brand in the United States, Mao Chuwen believes that in addition to high-quality products, excellent after-sales services and excellent local teams, it is also important that TCL’s brand positioning in the US market is also clear, that is, suitable for young people. New brand for young families.



It is reported that TCL shielding key person in charge, TCL entered the US market through a brief five-year accumulation, as of 2015 has exceeded one million sales mark, occupying 3% of the US color TV market share. It was also learned that Costco, the largest chain store in the United States, has only one TCL brand in China.

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