Intel will launch $699 ultrabook at the end of this year

Beijing time on September 11 news, Intel Developer Forum (IDF) debuted in San Francisco on the 11th, the market rumors that due to Ultrabook's market share at the end of the year, less than half of the 40% of Intel's target market share is less than In an effort to reverse the tide, Intel will launch a $699 entry price product in the US market later this year.

Ultrabook to the anniversary of the full listing in October, non-Apple camp such as Hewlett-Packard, Dell, Lenovo, Acer, Asus, Toshiba, etc. have launched their own killer Ultrabook products.

However, due to the high selling price, the sales of Ultrabook are not as optimistic as the market thinks. According to the latest research report by Barclays, the total sales of notebook computers in the second quarter of this year, the proportion of Ultrabook is only 5%, the market share has not reached half of the expectations of PC manufacturers.

IDC data also showed that the world's Ultrabook shipments were only 500,000 units in the first half of this year, which was lower than market expectations. Gartner analysts said that although the outlook for ultra-lightweight notebooks is promising, their shipments are still small and they cannot bring significant growth momentum.

Under this shock, the market rumors that in order to fight for market share, at the end of this year in the US market you can see Ultrabook shocking price of 699 US dollars, earlier than Acer’s global president Weng Jianren said earlier civilians next year.

Weng Jianren said that the Ultrabook terminal price will drop to 799 to 899 US dollars next year, and will be further lowered to 499 US dollars in the following year, which is equivalent to the current price range of 599 to 499 US dollars for notebooks.