Large-screen panel prices are expected to continue to be reduced TV manufacturers are expected to profit

At present, the color TV manufacturers began to stock up for the sales season of New Year's Day. According to the latest statistics from the research company Quzhi Consultation, the global demand for TV panels is still strong in November and December. Since the end of the second quarter of this year, panel prices have begun to decline, and will continue to decline in December, and it is expected to give The overall manufacturer brings more profitable space.

According to QunZhi Consulting survey data, 40-inch and 43-inch panel prices are expected to decrease by an average of US$3 in December based on the November price reduction in November; while the demand for 50-inch large-screen panels has slowly recovered, it still exceeds demand. The large-screen panel in December will drop by an average of about 8 US dollars.

Demand is expected to increase in the first half of next year

The big screen is one of the major trends in the development of the color TV industry in recent years. For the color TV operators who have been in financial difficulties in the past two years, the development of large-screen high-end is undoubtedly one of the important strategies for improving performance. According to Quzhi's statistics, the number of global LCD panel shipments in 2017 was basically the same as last year, but the area increased by 4% year-on-year, mainly due to the increase in demand for large-screen TVs. The company expects that the global panel's demand volume in 2018 is expected to increase slightly by 0.3%, and its area may increase by 8.5%.

Quzhi Consulting predicts that the demand for the whole machine will increase in the first half of 2018, which will be mainly affected by the following aspects: At the end of 2017, the inventory of main machine manufacturers is healthy and lightly loaded; at the beginning of 2018, panel prices continued to decline, and the brand The profit continues to improve; driven by the World Cup event, the new machine maker's new product will be moved forward in 2018.

Limited impact on panel production capacity increase

In fact, with the production of a number of LCD panel production lines to be built by panel giants such as BOE, which will be completed and put into operation in 2018, it also raises concerns about panel overcapacity in the industry. It is understood that four new panel production lines will be put into operation around the first half of next year, namely BOE Hefei G10.5 generation, and China Electronics (CEC) Xianyang and Chengdu G8.6 generation, which will be in 2018. In the first half of the year, mass production will begin. At the same time, AUO's G8.5 generation line expansion capacity will also be in volume production in July next year, which is expected to drive panel production area growth by 10.8% year-on-year.

However, Qunzhi Consulting believes that after the new production line is put into production, it will basically be in a stage of ramp-up and yield improvement next year, and therefore the effective supply capacity for the TV panel market will be limited. In the first quarter of 2018, under the influence of factors such as the reduction in the number of working days in February and the possibility of panel makers making annual repairs in the first quarter, it is expected that the effective supply capacity growth of global LCD TV panels will be limited at least in the first half of next year.

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