Having entered the summer's "second half", each channel's summer operation has stepped up its efforts. TV drama channels centered on fantasy, brain-burning, sweetness, drama, and other hitting hit popular keywords. On the line "Catch the demon drama! Talk about the situation, brain burning, and fantasy. There are 8 different topics such as One Cannot Be Missed; the movie channel seizes the current “war wolf†hot spot, and plans the topic of “iron and bloody tough guy Wu Jing†to harvest the 883,000 viewership index in one fell swoop; the children's channel continues to launch summer animation fun season series topics; With the succession of various stars such as the starring business reality show “Chinese Restaurant†and the top-notch original technology show “I am the Futureâ€, the summer variety market shows a different temperament. Above, the “white fever†of summer operations in August. The total on-demand channel index reached 339.44 million, up 32.6% from the previous quarter. The first-ever original technology variety show "I am the Future" has emerged from the ranks of the summer arts because of its uniqueness, relying on the escort of powerful program contents, as well as the accurate control of program content, making use of the operator's channel advantages, and platform innovation. Adopt online and offline methods to launch online special topics and offline activities in the “I am the Future†Youth Maker Contest. The online special topics will be displayed on platforms such as Mango TV IPTV Area and Mickey Video Mango Zone. "I am the future" is the content of the program. At the same time, it opens up the activities for the registration of the event in the Maker Contest, the live exhibition and the progress of the event, allowing the offline activities to present online topics more comprehensively, and offline activities close to the online The content of the program brings the high-tech products in the program to the offline, allowing users to access the cutting-edge technology in the program at a close distance. The offline activities will be successively carried out in five cities across the country, and at the same time attracting users to actively participate in activities, it will also expand the mango TV's influence in the channel of operators, and the initial exploration of the national model of channel advertising for mango TV operators to reach more The purpose channels of cooperation and direction. The following is the report table of Contents Part I Business Development Guide User development: Hot spot this month: Part II List of Hunan IPTV Operation Data First, the use of function Second, channel ratings (I) Live TV ratings (b) On-demand viewing Third, case analysis Part I Business Development Guide First, user development National Carrier Project Expansion: As of the end of August, the operator network center has established cooperation and ties with 145 operator channel projects across the country, including 70 on-line projects; 75 projects are being expanded; Mango TV operators have channel services to 25 provinces across the country. Level administrative area. National operator project statistics: As of the end of August, Mango TV operator TV services covered 49.3 million subscribers. Second, this month's hot Part II List of Hunan IPTV Operation Data First, the use of function User activity: In August, Hunan's IPTV user activity reached 65.9%; platform average time per household and number of households rose from the previous month, and the average length of the average was 5.78 hours, which was a 2.85% increase from the previous month, and the average number of households was 17.34, an increase of 8.38%. The percentage of functional and viewership indices: The total functional ratings index was 1.152 billion, which was an increase of 8.4% from the previous month; both the live broadcast and on-demand feature ratings indices rose this month, while the functional ratings index on the other hand fell back. Second, channel ratings (1) Live Channel Ratings Live channel ratings at all levels: This month, the share of the central video channel and on-going provincial TV live TV ratings both increased. Its central video channel rose most significantly. Its share increased by 1.85% from the previous month. TVs in other provinces also increased slightly by 0.73%. On the contrary, the channel share in the province decreased by 2.58% this month. Live broadcast channel ratings TOP5 at all levels: The Hunan Provincial TV Channel ranked second in the movie and Hunan ranked first in the rankings. Hunan TV ranked second in the second place; Summer Kids channel ratings remained high, and Golden Eagle Cartoon, CCTV-Children, and U-Man Channel Ratings all improved. , Card cool TV steadily ranked first. Live Channel Rating Position TOP10: In this month's live broadcast channel rating rankings TOP10, the ratings of seven channels including Xiaoxiang Film, Golden Eagle Cartoon, and Children's and Children's Television Channels all increased. Among them, CCTV-children's share rose most significantly, up 22.5% month-on-month; Xiaoxiang Movie Share rose 8.9% month-on-month. Take first place. (B) on-demand channel ratings: On-demand channels this month's ratings index: The on-demand channel's total viewership index was 339.44 million, up 32.6% from the previous month; the index of channel ratings for children's movies, children's movies, and other channels rose this month, and the highest growth rate for the documentary channel was 44%. (A) Music Channel Music channel ratings and program ratings TOP10: The young singer group "TFBOYS" related music tracks were most liked by music channel users, with a rating index of 2.352 million and "2017 Happy Male Voice" was newly ranked and ranked third. (b) Movie Channel Movie Channel Ratings and Program Ratings Top 10: The release of "Wolf Wolves 2" drove a significant increase in "Wolf Wolves" on-demand ratings. In August, "Wolf Wolves" ranked first in the list with a rating of 219,000. The movie channel highlights ratings: (c) TV series channels TV drama channel ratings and program ratings TOP10: This month, the theme of love dramas is quite well received, a total of seven lists, including Hunan Satellite TV's synchronized hit drama "Spray a blossoming" to 4.89 million ratings index topped the list; "human taste is Qing Huan" new list Fourth place. TV channel static topic ratings: In August, there were 8 static topics on the TV drama channel. The topical total rating index was 1.815 million. The average rating index of each topic reached 227,000/piece; among them, the “Catching Theatrical Plays! The index reached 641,000 and the ratings were optimal. (d) Children's Channel Children's Channel Ratings and Program Ratings Top 10: Children's songs children's programs are very popular. Among them, "Little companion Dragonsong" has a ratings index of 10.984 million, and "Pro-Baaer Song" ranks fifth in the list. Children Channel static topic ratings: In August, the children's channel launched a total of 4 static topics, with a total subjective rating index of 162.4, and an average rating of 406,000 per subject. The “special viewing index for the summer fun season†was the highest, reaching 580,000. . (e) Variety Channel: Variety Channel Ratings and Program Ratings Top 10: This month, the mango variety show took eight seats, including three mango online variety shows and five TV variety shows; among them, the TV variety show “Happy Camp 2017†was the best watched, with a viewership index of 3.022 million; “Chinese restaurant†ranked third in the list. . Analysis of the proportion of mango varieties: This year, the proportion of the mango variety index rose to 68.5%, up 1.2% from the previous month. The mango variety show in the mango variety industry accounted for 36.1%, up 4.1% from the previous month. The Hunan Satellite TV Variety Index accounted for 63.9%. On-demand viewing of the mango variety is "Deformer 2017", "Happy Camp 2017" and "Mom is Superman 2". The third part, case analysis I. Analysis of live viewing of Hunan Satellite TV "Chinese Restaurant" The statistics of live broadcasts of the programs: Youth partner's business experience program “Chinese Restaurant†was broadcasted on Hunan Satellite TV at 62:00 every Saturday evening from July 22, 2017. Since the broadcast of the program, the ratings have been relatively stable with an average audience rating of 0.71% and an average audience share of 10.51%. The average user arrival rate is 16.82%, which is ranked second in the same period; since the broadcast of Hunan Satellite TV, the ratings of Hunan Satellite TV on Saturday evening from 22:00 to 23:59 are significantly higher than those of other days. At the same time, the program's live viewing relatively stable. Live show user trends: On August 26th, the peak value of live online users of “Chinese Restaurant†was 32,993 at 22:00. During the broadcast of the program, Hunan Jingshi, Xiaoxiang Films and Hunan Satellite TV had fierce competition. From 22:40, Hunan Satellite TV had more competitive advantages than other channels. Second, "war wolf" ratings index analysis On-demand program rating index statistics: July 27th, "Warwolf 2" released, the content of the relevant content is very hot, since the release of "Warwolf 2" trailer and wonderful watch ratings of 1.512 million; "War Wolf 2" release brings "War Wolf" On-demand ratings rose significantly. In August, the total rating index of “Wolf Warrior†reached 207,000, which was a 3.4 times increase from the previous month. On August 6th, the on-demand rating reached the peak of the index, and the daily ratings index was 14,000. Analysis of program media asset rating index: In August, “War Wolf†was also very hot in search of media assets. The search index for media assets reached 62,000, ranking fourth, and it was also the only movie show on the Top 10 list of search media ratings this month. appendix Disclaimer The contents and data of this report are for research and reference purposes only. The results of any use or quotation by any third party of the content and data of this report shall not be liable for any legal consequences. Any third party is required to accept this report. On the premise of disclaimer, this report is reasonably used under the conditions permitted by law and authorized. Piezo Buzzer,Dc Electro Magnetic Buzzer,Buzzer Acoustic Components,Piezo Buzzer For Thermometer Jiangsu Huawha Electronices Co.,Ltd , https://www.hnbuzzer.com
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