PowerStack Industrial And Commerical Liquid Cooling ESS Jiangxi Huayang New Energy Co.,Ltd , https://www.huayangenergy.com
A while ago, this newspaper received a call for help from Mr. Sun, a business in Nanning. Mr. Sun said that a company in Nanhai, Guangdong, suddenly interrupted cooperation. Because he has been doing business with the brand of the manufacturer, this sudden change made him almost fall into the trap. The dilemma of closing the door, I hope the newspaper helps to mediate. It is understood that in recent years, major lighting manufacturers have continuously penetrated the channel terminals, and there are numerous businesses in the country that have encountered similar accidents. It seems that dealers have come to the crossroads of building their own brands!
Lack of brand hidden dangers, many lighting dealers have not established self-brand, mainly rely on the brand influence of manufacturers to sell products, which also restricts the development of the business to a certain extent.
When the product becomes more and more homogenized, the brand will replace the use function of the product itself, which is the reason and guarantee for the consumer to purchase. Dealers generally believe that businesses that do not have the influence of self-branding are easily led by manufacturers.
Changsha dumb lighting lighting general manager of China's chain agency Bao Jianxin believes that when companies do not form their own brands, they often rely on product brands to improve their visibility and influence, and this is often subject to various restrictions of product manufacturers. For example, in terms of supply and inventory, many manufacturers will require merchants to prepare a lot of goods, which will bring great inconvenience to the merchants in the circulation of funds. On the recruitment of consumers, especially repeat customers, when the merchants do not form the influence of self-brand, many customers will only remember the brand of the product rather than the storefront of the merchant, which will cause great difficulties and resistance to the business development of the merchant. .
The service plastic brand has been further strengthened with the awareness of the manufacturer's control terminal. The control of the terminal to the terminal has been gradually weakened, and the crisis has become increasingly serious. More and more acquainted businesses have realized that building their own brand has become a hard development of their own. reason.
Mr. Bao Jianxin believes that the establishment of self-branding by merchants can not only improve their influence, but also greatly help in recruiting repeat customers and the development of many businesses. It will also encourage businesses to actively improve various pre-sales. , sales, after-sales service. After obtaining the trust of customers, merchants can no longer use brand products to support their market awareness as in the past, but form a system of their own in the consumer group, thus achieving a qualitative leap.
So how do businesses build their own brands? It is generally believed that this requires comprehensive planning and successful promotion.
Some merchants believe that when creating their own brand, it is especially important to give the company or store a name that is meaningful and easy for consumers to remember, which will often attract more consumers for the business.
Mr. Yu Baoer, Chairman of Zhejiang Huace Lighting & Lighting Chain Co., Ltd. is one of the most influential distributors in China's lighting industry. He believes that to build their own brands, they must first design their own brand development plans. Say your brand positioning. Secondly, a professional team must professionally and continuously promote the company's brand, including advertising, promotion and other forms.
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Merchants also want to be brands
I remember when I was a child, many farmers had a pig every year. After fattening, they were treated by the brigade. They didn’t even have a good piece of meat. In fact, there are no self-branded businesses and pig farmers in the 1960s and 1970s.