Parent-child field mobile video "careful liver" test water commercialization won the favor of high-end brands

The popularity of short videos in 2017 is still unabated, and in the context of consumption upgrades, it tends to be more vertical, and among them, maternal and child parent-child short videos occupy a large share. As the first brand of mobile video in the parent-child field, “Cautious Liver”, after receiving millions of angel investment in December last year, it won the investment of Jinshajiang Venture Capital Pan Xiaofeng in April this year, and now the leading position is more stable, in the maternal and child industry. A sudden rise.

It is understood that the "careful liver" short video brand is aimed at the mother of -1 to 10 years old baby, is the pioneer of "mobile + parent-child + short video + community" mode, its purpose is to help each mother to enjoy easily Quality life, creating a new field of maternal and child quality life.

Due to the differentiated positioning of mobile and short video, with the high-quality content, the “careful liver” of hundreds of thousands of users has attracted the attention of more and more brands, including Becker, Nestle BEBA, High-end maternal and child brands such as Mama Hada have established strategic partnerships to help promote their corporate branding concepts and products.

For example, for the skin health problems that mothers are concerned about, Japanese herbal protagonist Mama Hada has introduced stretch mark repair cream, chest care lotion, moisturizing UV sunscreen lotion, moisturizing hand cream, body moisturizing gel according to the prenatal and postnatal use stages. And other products; and infant milk powder brand Nestle BEBA, including small O protein series, Nestlé experts HA moderately hydrolyzed milk powder series, Nestlé experts HA moderately hydrolyzed milk powder series and children's growth milk powder and other products; Bejie maternal and child agent Italy OKBABY, France BEABA, France mustela (Muse) and Peg Perego, Italy, are committed to becoming the best maternal and child professional brand service providers in the maternal and child industry, providing customers with the best branded products and personalized services.

At present, although "careful liver" has successfully seized the first entrance of the parent-child in the short video field, it is still cautious in commercialization. According to "Cautious Liver", they have rejected the cooperation needs of many brands before. In terms of brand cooperation, they are considering not only their own brand positioning, user needs, but also the strength and products of brand owners. The cooperation is a high-end brand such as Bejee Babies, Nestle BEBA, Mama Hada, and also hopes to bring a better experience to users.

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