In 2014, MediaTek, Qualcomm and other mobile phone chip makers will face fierce battles in new chip solutions such as 4G, 8-core and 64-bit. However, the industry expects to have a global mobile phone chip factory in the second half of 2014 or the first half of 2015. The solutions launched are all the same. When the mobile phone core chip power will be obviously insufficient, the key to the mobile phone market share is likely to be transformed into peripheral chips and application functions, especially for new applications such as fast and wireless charging, fingerprint identification, NFC, etc. Qualcomm and others have made great efforts to strengthen investment. MediaTek's first 4G data chip MT6590 has recently been adopted by Alcatel, and will launch a new smart phone in the next quarter. Its latest 4G smart phone system single chip MT6595 has also entered the sample delivery stage. Just when MediaTek regards 4G smart phones as a high-priced market with a price of more than 2,000 yuan, the biggest rival, Qualcomm, plans to shoot ahead of time and launch a battle of 1,000 yuan 4G smart phones in the next quarter to prevent the company from sitting in the 4G market. . Alex Katouzian, senior vice president of Qualcomm, pointed out that China is entering the rapid growth stage of the 4G smart phone market. The company has prepared low, medium and high-end 4G chips and public board design, and will cooperate with Chinese customers in the next quarter. The rise of the RMB 4G smart phone market. Looking at the global smart phone industry this year, China's 4G market is undoubtedly the focus of attention. In particular, China Mobile expects to subsidize 4G smart phones by up to 50 billion yuan this year, and rapidly expand the 4G market. The amount of 4G users on 160 million. China's telecom operators are actively moving, and Qualcomm, the leading manufacturer of 4G mobile phone chips, is making more efforts to enter China this year. Its product line is from the entry-level Snapdragon 400 series, the high-end Snapdragon 800 series, to the MWC exhibition this year. The Dragon 600 series, the entire front line is quite complete, and it is also making pressure on MediaTek, MARVELL and Broadcom, which are actively launching 4G smart phone chips. In addition, Qualcomm once sang the eight-core design, but recently announced the launch of the eight-core Snapdragon 615 chip, making the industry stunned! Alex Katouzian pointed out that in non-Chinese markets, including the United States, Europe, Japan and other markets, the core number of mobile phones is not important, but the demand for mobile phone consumers in the Chinese market is not the same, Qualcomm sees the demand of eight cores, so it is also fast Launched the product. It is not difficult to find out from Alex Katouzian that Qualcomm attaches importance to the Chinese market. Alex Katouzian also bluntly said that this year, China's 4G smart phone will soon be able to see the era of thousands of yuan, even reaching the level of 599 yuan before the end of the year. In the early days, Qualcomm joined hands with Chinese customers to lead 4G smart phones into the era of thousands of yuan. Subsequent pressure on MediaTek's 4G wafers has also created pressure. Despite the continuous upgrade of smart phone hardware in 2014, recent chip makers such as MediaTek and Qualcomm have strengthened their investment in new application technologies including fast and wireless charging, fingerprint identification and NFC. Taiwanese IC design industry said that in 2014, smart phone hardware lacks innovative technology, hardware functions will face bottlenecks in upgrading, domestic and foreign brand mobile phone factories decided to change from peripheral products and technology applications, and hope to give consumers newer use. Experience, and then touch the need for replacement. IC design industry pointed out that although the 4G, 8-core and 64-bit mobile phone chip solutions will be released in 2014, the 8 core generations should continue for some time, as for the 12 and 16 core mobile phone chip solutions. Unclear, coupled with the difficulty of keeping up with the progress of mainstream process technology, the global mobile phone chip market is likely to have a difficult upgrade in the second half of 2014, and the high-end smart phone market will face the lack of core chip firepower. Faced with fast and wireless charging, NFC, fingerprint identification and other functions is likely to be the new application highlights of the new smart phones in 2014. MediaTek and Qualcomm will certainly not let this market win the key, and increase investment. Taiwanese analog IC suppliers said that through new applications such as wireless and fast charging, it is expected that mobile phone users will have non-contact charging and the convenience of greatly shortening the charging time. At the end of 2013, MediaTek has called on more than 10 domestic and foreign analog IC suppliers to join this revolutionary business opportunity for wireless and fast charging applications. Although MediaTek is the first to make a move, it is expected that the fast and wireless charging application interface and functions only need to be increased. The overall cost is less than 10%. Facing the fierce competition between the brand of the terminal mobile phone market and the white-label industry, MediaTek's appeal for cost-effective new application chips seems to have a good chance of winning. IC design industry believes that MediaTek accelerates the development of smart phone peripheral applications, intends to use the innovative application functions and user experience upgrade actions to re-enlarge the price/performance gap with other competitors' chip solutions, and to become familiar with the mainland smart phone market. Far better than the advantages of the international mobile phone chip factory, the first to open up a new battlefield, hoping to become the key to victory.
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