Ren Zheng is careful to cross the border: Huawei invests in the automotive field


Cross-border is the biggest innovation, and the bosses think so. Ren Zhengfei did not see it this way. He did not get his personal proof, but his Huawei is doing this. Last week, Huawei signed a strategic agreement with Changan Automobile, and the two sides cooperated in various fields, including car networking, smart cars, and international business expansion. At an earlier time, Huawei also "hands-on" with Dongfeng Motor. The specifications are also "strategic", and the content is similar. This is not all. In addition to Changan and Dongfeng, Huawei also provides support for some local models, providing a large LCD touch screen and operating system behind it.

Unlike Ma Yun (microblogging), Ren Zhengfei did not appear in any signing ceremony, and never elaborated on Internet cars. However, Huawei has entered the automotive field with such a large hand, and it has never been approved by Ren Zhengfei, which is absolutely impossible. Just do not say, stand and earn money, Ren Zhengfei will always play the low-key to the fullest. Not to mention, under the leadership of Ren Zhengfei, Huawei is like another company in the automotive field - Bosch.

Bosch has been known for more than a decade. Later, many people would ask: Who is Bosch? ABS is Bosch, ESP is also Bosch, and most familiar automotive electronic systems are Bosch. Bosch does not produce cars by itself, but its products are sold all over the world. The car companies are all "workers". Every time a car sells a car, it must pay taxes to Bosch.



Like PK off Cisco, PK dropped Bosch, Huawei could not do it, after all, the car is not its old line. Moreover, Bosch has monopolized the road of automotive electronic systems, and others have no way to go, including Huawei. Huawei chose another road, the Internet of Vehicles. In the field of Internet of Vehicles, Huawei is definitely a newcomer. Before Huawei, Google (microblogging) and Apple have gone all the way. However, Huawei has the advantages that Google and Apple do not have: First, the price of equipment produced by Huawei is low. If Google and Apple products cost 100 yuan, Huawei may only need 30 yuan. Second, because it is a local battle, Huawei can implement human-sea tactics. If an engineer can't solve the problem, then it will send 100.

Huawei is smart. Look at the partners that Huawei is now choosing. It is not a local central enterprise such as Changan Dongfeng. It is a private enterprise like Geely. There is a natural intimacy between the local and the local. Moreover, Huawei's internationalization strategy started earlier and served more than 170 countries. Its overseas experience and experience are the most lacking and most eager for local auto companies. While providing vehicle networking equipment, Huawei can also provide advice for overseas expansion of local vehicles, so that they can take fewer detours.

Ren Zhengfei said more than once that the best defense is offense. Based on this spirit, Huawei has left Cisco behind, and the mobile phone market is booming. Now Ren Zhengfei has turned his attention to the automotive field. Will Huawei build a car? It should not, at least not for a short time. Cars with different mobile phones, the requirements of the car for the system are much higher than the mobile phone, and the system is an insurmountable day for Huawei to build a car. Not making a car by yourself does not prevent Huawei from gaining from the car. Like Bosch, let car companies become Huawei's workers and contribute profits to Huawei - it sounds a little unbelievable, but unconsciously, Huawei has already woven a big net in the automotive field. In the future, this big network can bring Huawei's endless revenue and profits.

Xiaobian: Cross-border is really good, cross-border is a panacea?


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