Electric vehicles and the aftermarket are two hot topics in the automotive industry. So, what innovations and cooperation will be presented in the future new energy vehicle aftermarket? What is the current status and future development trend of new energy vehicle after-sales service? In this regard, Roland Berger put forward four main points. Due to the high cost of the battery, the powertrain cost of a pure electric vehicle is higher than that of all other power supply types. Hybrid vehicles can break even in 6.7 years, while pure electric vehicle models require 9.7 years to break even because of their high-cost batteries. In the early stage of the business, new car manufacturers may consider cooperation with interested independent repair shops and third-party maintenance chains to expand the after-sales authorization channels. The third-party maintenance chain has strong service strength and excellent hardware conditions, but the current business brands are limited to Audi, BMW and Mercedes-Benz, and the willingness to cooperate is limited. Independent maintenance plants have a stronger willingness to cooperate, with less initial investment, but relatively weaker in terms of service levels, number of outlets and hardware facades. Roland Berger believes that the online store layout can be carried out in the form of offline offline mall exhibition halls, financial leasing cooperation channels and authorized repair and after-sales channels. There are two modes of direct sales and third-party joint ventures in the after-sales channel. However, in the short term, it is recommended to use a third-party joint venture model, and only open direct stores in individual cities such as Beijing or Shanghai. For the power-exchange + battery rental mode of car-electric separation, the potential market demand mainly exists in commercial vehicles based on operations. Once an operating company is able to gain a cost advantage in terms of vehicle operating time, there is an advantage in the power-changing model, which has potential needs. In addition to traditional battery data tracking, battery rental and power-switching modes also bring more possibilities to battery services. Beijing New Energy Automobile Co., Ltd. and Austrian New Energy Automobile Technology Co., Ltd. and Shanghai Duba New Energy Technology Co., Ltd. have already started this attempt. The cooperation model is expected to have many impacts on the battery industry, such as battery sharing in the region, battery life through unified charging management, ease of mileage anxiety, and reduced battery capacity requirements; Subsequent further commercial innovation lays the foundation. At present, energy storage is still in the period of technology introduction. The focus is mainly on the comparison of various battery solutions. It has not yet entered the competition stage of lithium battery materials, so it is very suitable for early layout. In the current energy storage market, power recovery batteries are more cost effective than their primary alternatives. In the future, charging pile operators, hardware suppliers, and even OEMs and real estate companies will actively participate in the new business ecosystem, so it is necessary to consider the role of positioning in the charging pile business. The future market will be dominated by leading charging pile operating companies: charging pile operating companies with rich network resources have the ability to reach different stakeholders and build ecosystems; without economies of scale, long-term financial pressure will enable small charging pile operating companies Being squeezed out of the market. Some OEMs will be more active in the charging pile market: in addition to private charging piles, OEMs will join the public charging pile market for better customer service and more business opportunities; OEMs have different entry modes, such as Enterprise cooperation, investment, establishment of joint ventures, etc. Other stakeholders will be more actively involved: real estate developers/property companies, leasing companies and other stakeholders will also be involved in the charging ecosystem. In the current market, the pure electric vehicle of the same grade and model has a lower residual rate than the fuel vehicle. The main reasons for this phenomenon include: the immature used car valuation system is not mature, the market lacks sufficient experience, the car dealers have low willingness to purchase; the battery technology update is iterative, the performance is continuously improved, the price continues to drop; the battery performance loss is faster. If there is no perfect after-sales protection measures, it will affect the residual value of the vehicle. In order to maintain the residual value system of electric vehicles, stimulating the demand for used cars while stimulating the replacement of used cars is a top priority for the new energy main engine factory. Tesla had wanted to enhance consumer confidence, business and competitiveness through car repurchase, but the repurchase plan was finally terminated. The reason is that Tesla did not solve consumers' concerns about used cars, consumers are new to The demand for energy used cars is very small; second, the repurchase vehicles are larger than the sales vehicles, and Tesla faces huge financial pressure. It can be seen that the repurchase can quickly establish the replacement demand, but how to stimulate the demand for used cars and sufficient willingness to pay is the key. Roland Berger believes that although the current market size of new energy used cars is still unknown, its development prospects are bright. In the future, the combination of car and electricity separation, financing leasing and travel vehicle demand may form a new model for new energy used cars, so that consumers can change cars like a mobile phone case. Glass Curtain,Glass Curtain Display,Transparent Glass Curtain,Led Advertising Display Kindwin Technology (H.K.) Limited , https://www.szktlled.com
