In addition to changes in the terminal retail landscape, who is still on fire with the explosion of smartphones? Perhaps this answer is not difficult to solve. "Whether it is Apple or Samsung (microblogging), touch screens are fragile products, and the damage rate is extremely high, which also creates a huge repair market." A person engaged in touch screen manufacturing in the industry said yesterday that he is currently engaged in related processes in Shenzhen. Of touch screen manufacturers have grown from more than 100 to 300 now, most of them are newly added in the past year. "In response to more than 2,000 new mobile phone brands, the shipments of touch screen manufacturers are quite large, and more than 1 million units are shipped each month for Apple alone." Of course, he is not referring to "original screens." The reporter found in the investigation that the high repair rate and sufficient supply of goods have driven the outbreak of the entire smartphone after-sales maintenance market, and many maintenance outlets with after-sales service are seeking unimaginable profits in the name of "authentic products". Who is repairing "The original screen is 500 yuan, almost 360 yuan." In the mobile phone repair shop near Guangzhou China Plaza, the owner set the lowest price for the repair price of Apple's screen. Compared with Apple's designated repair outlet in China, the reporter found that the price was low. Nearly three times, if the touch screen is damaged, the official repair price of the iPhone 4 and iPhone 3 is 1,598 yuan and 880 yuan, respectively. Subsequently, the reporter visited several major mobile phone repair markets in Guangzhou. Usually, there are no less than 50 shops in a computer city operating mobile phone repair. A maintenance person at a counter can prop up a small facade, "5 sets a day are indispensable", the shop owner of a maintenance point said. The reporter found that in the stores of these maintenance personnel, from high imitation to original, only the screen of Apple's 4S mobile phone has four or five grades, and the price ranges from 300 yuan to 1500 yuan. They all claim to be regular authorized dealers. There are a total of five shops providing Apple mobile phone repair services on the second floor of Ego Digital Plaza in Guangzhou Computer City. Only two stores have the obvious sign of "authorized dealer", and the other three have yellowish signs printed on them. "Apple Store" or "APPLE STORE", but only one has a personal business certificate. The Apple Hospital, located on the fourth floor of the Ego Digital Plaza, told this reporter that if the LCD screen broke, the price of the original screen was 680 yuan. "A store that is higher than this price is simply chaotic." But the reporter During an unannounced visit in a nearby mobile phone repair shop with Samsung, Apple, HTC (microblogging) and Sony fluorescent screens, the shop assistant declared that the original screen should be at least 1,000 yuan, otherwise it is easy to go wrong. "High imitation is the most prone to problems. If you want to change, you should change to the best quality." Zhang Hua (a pseudonym), who runs a smartphone repair network in Ego Digital, told reporters that in fact, a screen can make more than 500 yuan for a general repair network, and 200 yuan for an Apple master. Zhang Hua said that he was only 18 years old, but he had been debuting for 2 years. He and his fellow villagers received this small shop of less than 6 square meters from the former shopkeeper two years ago, and the business was doing well. "The most profitable part of a smartphone is maintenance. At present, the most prone to problems with Apple mobile phones are the buttons, the main controls, the phone frame, the broken screen and the glass case at the back." Zhang Hua said, whether it is 50 yuan or 100 to change the control Yuan is actually the same goods, the cost may be only a few dollars. Whose is the original A store clerk at Aishang Apple Store in Ego Digital insisted to reporters that the Apple parts they provided were genuine licensed products, and said that customers can watch repair personnel repair mobile phones on the spot, and there is absolutely no problem of missing parts. "There are so many things in the mobile phone repair, the originals of the customer's machine, such as the battery, are out of the bag. They will not let you watch the entire repair process like we do." The shop assistant said. Ai Media CEO Zhang Yi told reporters that Apple's channel work is very strict, and products will not easily flow outside. Each country has an independent supply point for original Apple parts, which are given to assemblers like Foxconn and designated after-sales repair shops, and then to consumers. "The entire process of circulation of original parts is closed, and the system is also closed. Foxconn's assembly process is closed, and there is little chance of original parts flowing outside." Zhang Yi said that the informal repair shop insists on getting original parts. invalid. This statement has also been confirmed by Apple. Relevant staff at the headquarters of the Apple Software Technology Department in Singapore told reporters that Apple will not repair individual parts, but the entire components except the rear shell, including the screen, Mainboards, controls, etc. are repaired. Therefore, the maintenance points that can be replaced on the street can be determined to be private stores. Where did the so-called original screen come from? "It's actually very simple for Guangzhou to get the goods. There are only a few sources, Dashatou, Haiyin, Shenzhen Huaqiangbei and Foxconn." The owner of a smartphone parallel store told reporters that whether it is online or offline, they want to find As long as the screen has friends familiar with the wholesale market. "If the quality is not particularly good, the market price of an iPhone 3 touch screen is only 30 yuan, but the general maintenance market price is generally 200 to 300 yuan." He said that compared with the original screen, Shenzhen manufacturers generally have a layer of dioxide Silicon protective layer, but the touch smoothness and other feelings are basically the same as the original screen, and the service life is generally more than one year. But most consumers still choose the "original screen" of about 500 yuan, but they don't know that the so-called original screen is just the parts that are unloaded on the second mobile phone. Because of the extremely high profits, the prices of many second-hand smartphones remain high, because on these two mobile phones, the maintenance point can be "waste utilization". According to the reporter, the current recycling price of the third-generation apples in Guangzhou is around 1,200 yuan, while the fourth-generation apples still maintain around 2,800 yuan. PK regular army In the Apple authorized repair shop on the 17th floor of the West Hall of Renfeng Building, 490 Tianhe Road, Guangzhou, six staff members wearing dark blue work clothes are busy. Each customer goes to the counter for repair according to the number. The word "authorized service provider". A staff member told reporters that Apple does not allow Chinese regular repairers to disassemble their phones, so regular repairers provide "part-level" repair services. In addition, Apple mobile phones do not support the replacement of screen parts alone, but consumers enjoy the service of replacing mobile phones, which means that all screens and buttons are replaced, as opposed to replacing a new machine. If the mobile phone has passed the warranty period, no matter the main button, screen, frame or main board of the Apple mobile phone is broken, a maintenance fee of 1598 yuan will be charged. "The only thing that can be replaced is the back shell. The broken glass can be repaired, but it costs 250 yuan." The staff member said that under normal circumstances, the so-called "original screen" replaced on the market is not produced by Apple. Zhang Yi told reporters that after-sales repair of mobile phones has a huge room for interest, whether for regular or informal repair shops. Unauthorized repair shops hold the mentality of muddy water and fish, using Apple's mobile phones to be expensive and customers to repair the premise that they can continue to use, coaxing prices. The formal authorized store platform is high, pays no small cost, and has strict supervision. Non-regular maintenance points are not regulated, so profits are high. A person in the marketing department of a mobile phone manufacturer told reporters that mobile phone repair belongs to the profiteering industry, which does not have a 100% profit margin and also has more than 50%. "Because of high profits, these repair shops are generally reluctant to join the manufacturer's regular after-sales service network. Yuan Xiaofeng, general manager of operations of Zhuopu Communication Equipment Co., Ltd., told reporters that there are currently three after-sales service outlets on the market, one belongs to the manufacturer's own operation, the other belongs to the third-party after-sales service, and the last belongs to the market's miscellaneous army. For some small and medium-sized mobile phone manufacturers pursuing quick money, perhaps the after-sales are more like hot potato, then the brand army can take advantage of it. "For genuine manufacturers, after-sales service is a hot potato, at least hundreds of thousands of capital support is required, and continuous investment is required," Yuan Xiaofeng said. Ma Jihua, a senior telecommunications analyst at Daojing Consulting, told reporters that at the current stage, the maintenance cost of smartphones has increased compared with before, especially smartphones are more complicated and fragile because of operating systems, processors, large screens, etc. It is susceptible to damage, and once damage occurs, the absolute amount of its maintenance cost is relatively high. "The after-sales of smart phones involves many fields. Mobile phone manufacturers, operators, professional maintenance organizations and even application developers all have corresponding responsibilities. However, the lack of domestic laws and regulations regarding the maintenance of software failures has caused various links. There is room for inconsistency and problems. Mainstream foreign smartphone manufacturers all have certain overlord clauses, which requires the improvement of laws and regulations, and the improvement of consumers ’awareness of rights protection.†Ma Jihua said.
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