As mentioned in the book Addiction, production habits can make a business competitive. The advent of washing machine products has changed the habit of consumers' hand laundry, and has followed the explosive growth. Brands only need to join quickly to take the industry growth fast lane. However, with the end of the popularity of washing machine products, the habitual dividend brought by machine washing has ended, and the future opportunities will be born in the tide of consumption upgrades. As the main force of this consumption upgrade, the middle class will accelerate the high-end process of the washing machine industry. The international high-end brand Casa Di, which continues to create new categories for the world's washing, has succeeded in creating air washing for users' high-end clothing care needs after “divisional washing†and “clean water washingâ€. The third type of care after washing and dry cleaning. Breaking the high-end homogenization deadlock, air washes a new path At present, the washing machine industry has entered a new era, and the period of rapid market development has ended. In recent years, the overall market has maintained a relatively stable state. It is no longer feasible for enterprises to rely solely on the expansion of industry scale. Product upgrades seem to be a lifeline for the development of the industry. However, in terms of market performance, the "track" manufacturers such as drums, large capacity, frequency conversion, drying, and intelligence are flocking, and the main track is difficult to become an advantage. Although the product upgrade has brought about an increase in the overall average price, the average market price in the high-end areas such as washing and drying rollers, 8.0 kg or more, 9.0 kg or more drums and even intelligent products has continued to decline. As a result, with the industrial upgrading, the industry contradictions have once again escalated, and the contradiction between the rapid development of manufacturers and the slow upgrade of the market has become a new contradiction. While continuing to lay out mainstream products, it is an important path to break through the distinction between product features, launch new products, and tap new selling points. “It can only develop into habits when the frequency of certain behaviors is high enough and the perceived use is sufficient.†Air washes are created for high-end clothing needs. According to relevant statistics, every 1,000 people need a laundry service, the Chinese luxury goods market consumption of up to 68 billion US dollars, in other words, the Chinese will buy nearly 60% of the world's luxury goods. A series of data is not just a demonstration of how huge the dry cleaning market is, but more reflects the strong demand for high-end clothing, car interiors and so on. Washing obviously can not meet the special needs of high-end clothing, but dry cleaning has the inevitable pain points of chemical residue, time-consuming, and injury to clothing fibers. The birth of air washing is obviously the gospel of high-end clothing. Casa Di innovative "air wash" through the warm steam and strong wind care, restore the activity of the clothes, blow off the dander and dust, let the clothes fluffy and flat, remove the odor, sterilization and mites, to create a safe and convenient care solution. You can get high-end toiletries at home, or change the habits of consumers to send high-end clothes to dry cleaners, bring the care industry into the 3.0 era, air washing will become the third way to wash after washing and dry cleaning. . Avoid industry chaos, Casa di decrypt the air to wash the real mystery The new category changes not only the behavior habits of consumers, but also opens up a vast market space. Just like the original drum, large capacity, frequency conversion, intelligence and even partition washing, there is always no shortage of followers and competitors. However, air washing is still in the introduction stage of new products. Between Shantou and the selling point, the difference is original high technology and good experience. Air wash looks very beautiful, but it is not easy to achieve the desired effect. In order to avoid the chaos of the industry, Casa Di reveals the mystery. The real air wash should achieve the following two functions: 1. Set different care modes according to different materials. High-end clothing of different materials such as down jacket, silk, suede, etc. have very strict requirements on the temperature and time of washing. If you are inadvertent, it may damage the clothes, affect the mood of consumers, and bring greater economy. loss. Therefore, “adapting to local conditions†is very important. Casa Di “air wash†has made targeted innovations. For example, mink coats only take 10 minutes, while down jackets are cleaned for 30 minutes. Different materials need different heating temperatures. Exclusive customization is the high-end care. 2. Air washing is not completely anhydrous. For clothing, the right amount of moisture can make it more compliant, not dry, especially fur products, which have high requirements for air temperature and humidity. Therefore, the air washing also needs to contain a certain amount of water to reduce the elasticity of the fiber, and the dry wind blowing will only dehydrate the clothes and even damage the fibers and color of the clothes. Casa Di Air Wash allows water to participate in the form of variable temperature steam. The clothes do not come into direct contact with water, while maintaining a comfortable humidity in the environment, keeping the clothes soft and reducing fiber activity. From partition washing to air washing, Casa di has always insisted on original technology to improve high-end consumer habits and bring quality life to users. Create new categories for the world's washing, and in the process of high-end industry, once again posted the Casa Di label. As a young director, Huang Ying was keenly aware that “the residence is not about living in a big house, but in the neighborhood of the family, the first air wash, opening up a new channel for the high-end development of the washing machine. Solving the new contradiction in the industry, Casa Emperor is worth learning! 2.1 Home Theater Speaker,2.1 Speaker System Home Theater,Surround Sound Speakers,2.1 Home Theater GUANGZHOU SOWANGNY ELECTRONIC CO.,LTD , https://www.jerry-power.com