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The pioneering work has always been highly concerned and heated. Last year, Op's "same song" was like this, and now the 5-28 Huatai "Great Hall of the People" meeting is also the same.
It is said that Huatai has created a precedent for the industry, enhanced the popularity and reputation of Huatai, and also positively affected the industry. It also said that Huatai’s move focuses on the effect, and the surface significance is greater than the actual meaning, which encourages the industry to follow suit.
Wang Min said that Huatai is touched and inspired by the industry, and Huatai people are grateful and proud.
Grateful and proud
Reporter: Hello, Mr. Wang, although the Huatai Lighting Beijing Great Hall of the People has been closed for nearly 20 days, but the hotspot left for the industry is still a hot topic, and this is still a hot topic. The conference also made a more detailed live report, but the reader still wants to know the feelings and mood of your scene.
Wang Min: The scale of the event is large, the specifications are high, and the content is so much. So far, it is not only the most of our Huatai lighting, but also unique in the industry. I am very gratified and proud of its success, because this is a large-scale event organized by our Huatai people, without the involvement of any consulting company and advertising company. At that time, I was very excited. Huatai had the support and dedication of all the dealers, and the unity and wisdom of the company personnel were able to develop rapidly. Only then can we lead so many people into the most respected Great Hall of the People in the hearts of the people. Our Huatai Lighting American Electrician Press Conference, this is a great historical life given to Huatai Lighting by history. This is the glory of our Huatai. I am grateful, thank the motherland, thank the society, thank the Great Hall of the People, and thank all the members of the company, as well as everyone who cares and helps Huatai Lighting!
"It’s a dream for me."
Reporter: Huatai chose to meet in the Great Hall of the People. It is an explosive news event in the lighting industry. The Great Hall of the People in Beijing has always been a sacred place. It is the place where people in China and the world are focused. The meeting was moved to such a place. No matter whether it is industry or industry, many companies don’t even think about it. Thoughts passed. Huatai did this in the same way. How did this idea come out? When did it first emerge? What was the original intention of choosing the Great Hall of the People? Is it to be the first in the industry to win the attention of people?
Wang Min: In 2005, when Huatai won the “National Inspection-Free Productâ€, I first entered the solemn Great Hall of the People to accept the award, stepping on the thick red carpet, and my heart was full of awe and glory. How many people have been yearning for the Great Hall of the People, and how many people have not been to Beijing? At that time, I felt a great ambition in my heart: I have to manage Huatai Lighting and try to lead all our dealers to Beijing and enter the Great Hall of the People!
At the beginning of this year, when we were working on an electrician plan, we were thinking about opening a press conference. Where is the most influential? How to achieve the "innovation marketing + speed marketing" proposed by us in 2007? Soon, we chose the Great Hall of the People.
Meeting in the Great Hall of the People not only rounded me up to a dream, but also created a wave for the industry. From the perspective of event marketing, it was only the meeting place of the Great Hall of the People that it seized the commanding heights of differentiation.
The conference has far-reaching influence on Huatai
Reporter: At this conference, Huatai definitely puts a lot of energy and financial resources. This also reflects the strength and strength of Huatai. What people care about is what the conference will bring to Huatai? What is the impact on Huatai's future?
Wang Min: Some harvests are tangible, and some harvests are intangible. This event inspires the potential of many people in our company, exerts everyone's creativity, let our dealers see the strength of Huatai, sees the spirit of Huatai dare to invest in the future, and also sees the future of Huatai. It is not only a milestone in the development of our Huatai, but also a milestone in the life of each of our staff. I believe that our customers, each of us Huatai people will always remember this day. They will also spread to us through their own feelings and form a word-of-mouth communication effect.
Secondly, we used the media to “shop†Huatai Lighting American electrician into the eyes of the people of the whole country almost overnight, and “shopped†into the stores of Huatai Lighting Dealers nationwide. And because of the success of this event, many excellent talents in the lighting and home appliance industry have realized our ambitions, and we are self-recommended to us, and the gathering of talents will have a huge and far-reaching impact on our future!
Reporter: In such a large-scale and high-profile conference, have you encountered any difficulties in planning and preparation? Have you ever worried?
Wang Min: The higher the specification, the more stringent the requirements. The Great Hall of the People is generally only open to government actions. All examinations and procedures are very rigorous. All meeting materials must be reported to the Central Security Bureau, the Beijing Municipal Public Security Bureau, and the Beijing Municipal Transportation Bureau. Therefore, the cost of our previous docking is relatively high. However, since we have chosen this commanding height, all the effort is worth it. And the more frustrations, the more eager to succeed is more determined! We actively carried out public relations and cooperation, and received strong support from the government departments. We finally successfully held this event.
To be honest, there are many difficulties encountered in organizing a meeting of 1,500 people in a relatively unfamiliar place, but there is no time to worry. Because the results are all made, we put a lot of energy into the early stage. Every detail of each small project is implemented by the staff of the company's organizing committee. Together with the support and cooperation of our distributors, naturally. The success of this event is also a matter of course.
Touch and inspire industry
Reporter: Facts have proved that Huatai's conference has been very successful in planning, propaganda, organization and convening. It has caused great repercussions in the lighting industry. You hope that Huatai's move will bring positive enlightenment and influence to the industry. ?
Wang Min: 100 people read Hamlet, there are a hundred Hamlet. At this meeting of Huatai, people in the industry are benevolent, and wise men see wisdom. However, no matter what the comments, in terms of results, the event was very successful, thanks to our careful preparation and effective planning and promotion.
Event marketing or conference marketing will continue in this industry for a few years. I hope that Huatai Lighting's marketing plan will bring some touch and inspiration to those who want to be brand and those who are eager to become bigger and stronger. Because there is a comparison, you will find that the shortcomings will arouse your fighting spirit for the future. A few days ago, a raw material supplier with a home in the industrial chain terminal borrowed the case of Huatai and innovated in marketing ideas and methods. This is something that I am very pleased with, because the lighting industry needs a group of people who dare to invest in the future to stand up, use their wisdom and courage, use their own mind and height to promote the rapid development of our industry!
Industry brand business awareness is strengthening
Reporter: In recent years, the lighting industry has been more lively. This is not only reflected in the intensified competition and rapid development of the industry, but also in the planning and organization of meetings and activities, the specifications are getting higher and higher, and the investment is getting bigger and bigger. In this regard, some people say that this is a good thing, indicating that the lighting industry brand and business awareness are constantly increasing; but some people expressed concern that they are worried about the industry to follow the trend, pay attention to the surface and not focus on the reality. How do you see this?
Wang Min: I like a word "differentiation" very much. The so-called differentiation is that there is something different from others. For a company, you only need to find the difference between you and others, and enlarge this to the extreme, you have formed your own characteristics. Like our Huatai, learning, innovation, and transcendence, this is the characteristics of our company. Conference marketing is the marketing method we are good at. We must upgrade ourselves and surpass ourselves in the areas we are best at. Therefore, in 2007, our marketing idea was “big planning, big events, big investment, big handwritingâ€. In fact, this is a higher requirement for ourselves on the basis of the 2006 conference marketing. As for this time, it was held in the Great Hall of the People. The electrician's listing press conference is just one step in our 2007 full-year plan.
Of course, if the company only looks at itself and does not look at the industry, it is the frog at the bottom of the well. Entrepreneurs or strategists should observe the movements of the entire industry and combine the characteristics of their own enterprises to guide the direction of industry development. A benign comparison in the industry contributes to the development of the entire industry. For the enterprise itself, only the one that suits itself is the best. Any behavior of an enterprise must be measured by its own strength. If conditions are met, it will make its own differentiation and reflect its own value. No one is willing to hurt the internal organs in pursuit of superficial prosperity. Therefore, I prefer to understand these phenomena in the industry as a kind of brand awareness and business awareness.
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