Automobile And Motorcycle Starting Power Battery Langrui Energy (Shenzhen) Co.,Ltd , https://www.langruienergy.com
Among the nearly 6,000 companies in the ancient town, the companies that produce modern minimalist lanterns may not be the most, but the number cannot be underestimated. According to preliminary statistics, more than 300 modern minimalist lantern manufacturers are known, and more small family-owned workshops are hidden in every corner. Among these enterprises, they can be divided into four major sects, one is the new Terri system featuring metal texture; the other is the Qilang system featuring curved pipe and strange shape; the third is Puli featuring acrylic lampshade The sub-system; the fourth is the Westminster system featuring PVC material.
It is reported that in recent years, the sales volume of modern minimalist lanterns has maintained a growth of about 20%. In addition to the above-mentioned major brands, Jindalai, Fion, Prevet, Dihua, Blue Star, Ouai and other brands It is also growing fast. According to investigations by relevant departments, in the lighting industry, the number of lighting companies in China currently exceeds 3,000, and the annual sales volume of the lighting industry is at least 20 billion yuan. The emergence of a strong leadership brand is a sign of maturity in the industry, but the lighting industry lacking a strong leadership brand is no less than other industries in terms of product development, channel development, establishment of business model and maturity of industry management concepts. .
Adhere to the characteristics and pursue quality
As a style of fast-changing lighting accessories, many lanterns can only rely on individual styles for a long time, but not for a long time. Due to the serious plagiarism in the field of lanterns, the survival environment of enterprises is relatively worse, and brand enterprises face greater challenges. Modern minimalist lantern brand companies are no exception. A small number of pre-modern minimalist lanterns in the field of brand enterprises, we can find that they adhere to their own characteristics, while paying great attention to product quality requirements.
In 2008, Jin Dalai's group of "Quality China" articles carefully explained to the industry people the efforts of modern minimalist lanterns to adhere to product quality. In fact, not only Jin Dalai, but also other modern minimalist lantern companies such as Xinteli, Qilang, Preweite, etc. Which one does not put product quality in an important position? New Terri is teaming up with Spain's Marseille, Italy. The top European lighting brands such as Westtop are rigorous in terms of product quality.
The sinking of the channel
For modern minimalist lanterns, channel is still the only rule of market operation. In 2008, all major modern minimalist lantern brands invested a lot of energy in channel construction. The news of the establishment of modern minimalist lantern brand stores such as Xinteli, Jindalai, Qilang, Puglia and Alaike Prevot has been continuously spread throughout the country. The competition of modern minimalist lanterns stores in provincial capitals has become more and more intense.
In the case of the gradual saturation of the first-line market, modern minimalist lantern brand enterprises began to shift the focus of the channel to second- and third-tier cities. Just after March, Xinteli began its long-planned action, shocking the entire lighting industry. With the theme of Glory China, Xin Teli has released the New Terri 1+X Wealth Fusion Program. At the same time, Xinteli launched three new channel brands, Xinteli Jinshifang, Xinteli to Huihe Xinteli to Zhuo. Among them, the brand of Zhihui directly targets customers in second- and third-tier cities. At the same time, Xinteli announced its entry into the engineering channel, opening up new avenues for the sale of modern minimalist lanterns.
Driven by the new Teli, other modern minimalist lantern brands are not to be outdone, and they have entered the second and third tier cities of Changjin Dalai in Xuzhou City, Suining County, Pei County, Jiangsu Province, Ganzhou City, Xinfeng County, Gansu Province, and Guang'an County, Sichuan Province. In Xi'an, Meikailong and other places opened special stores. In this year's newly opened specialty stores, the county and municipal markets accounted for 50% of the total.
Brand propaganda
As the style-first type of lamp accessories, the brand road of modern minimalist lanterns is more difficult than other types of companies. In order to build the industry brand, establish the status of the industry, the major modern minimalist lantern brand enterprises are surprisingly presented, and staged another good show.
Puglia Lighting changed its own VI image while investing in the film "Dear Shenzhen", creating a precedent for the lighting industry to use the film scene for corporate branding; Jin Dalai fully exerted the power of words, a group of "Quality China" The article left a deep impression on the industry; Xinteli held a huge 2008 brand marketing summit forum, and the brand image was upgraded again; Qilang won the export exemption qualification and set a brand of brilliant gold foil for the brand image. The actions of many companies show that brand promotion is not a blunt preaching, but a flexible innovation.
Real estate depression and the lighting industry for the winter
[ Salon: China Lighting Designers Association]
[ Design: Fuzhou Bayside Bridge Night Lighting]
[People: Talking to the CEO of the company about winter]
[Software: LED Light Source Design in TracePro]
[Name recommendation: Beijing Lighting Engineering Company gathers together]
[Strong Post: Design Workers' Life]
[New: A new generation of young designers surfaced]
1 