Youku Potato Transnational Homemade Show Counterattack TV Station

According to reports, China and South Korea's fashion king has played more than 10 million in the first show during the 12 hours of the Youku Tudou platform; Tudou’s barrage has more than 200,000 interactions; the amount of related microblog topics has exceeded 60 million, Weibo Millions of people interacted with each other, and the value of the interactive gifts sent by users through the Youku Potato page exceeded 90 million.


Multinational Network Interaction Leads New Standard of Self-made Variety

As the reality TV show jointly produced by the first Chinese video website and overseas television stations, the fashion king of China and South Korea fashioned a topic, sent stars and famous designers to form a fixed team, staged a Chinese-Korean fashion contest, and received many fans from China and South Korea before launch. The attention and expectations.

Nowadays, the star reality show represented by the Hunan Satellite TV I'm a singer and the Zhejiang Satellite TV Running Brother is sweeping the Chinese variety show market. Although the audience has a wide range of choices, the homogeneity is extremely serious.

As a leader in the industry, Youku Tudou Group began to think about how to break through innovations in the star reality show Red Sea. Taiwan Network linkage and cross-border interaction are undoubtedly the advantages. It is reported that Youku Potato and South Korea SBS Plus have spent thousands of invited six Chinese and South Korean first-line stars and well-known designers, to form a fashion show in the form of team PK, entertaining, allowing the audience to watch the program can also buy your favorite clothing This subverts the passive mode of the television reality show "Sit and watch the joy of the stars."

The first Sino-Korean fashion king, Chinese and Korean stars and designers collectively unveiled. Previously unveiled star jerseys and star-studded old-fashioned "soil" have been publicized on the show. Chinese and Korean celebrities have a good reputation: Jin Zhongguo’s collective disrespects have no fashion taste, Li Zhengxin blunts Wu Kequn’s incomprehensible style, and Liu Yan’s “outspoken eagerness” erupts, wearing a low-cut evening dress fork. Warm up only for victory.

Forming top-level team preheat video self-made battle

During the "two sessions" this year, the concept of "Internet Plus" was widely known. The combination of the Internet and traditional television created the hot topic of network-based programs that reflected the characteristics of the network. As of June 2014, the number of online video users in China reached 439 million, and the use rate of online video users was 69.4%, which provided more confidence for video sites to increase program self-control.

While strong TV stations began to cultivate their own network communication channels and tightened the copyright of the programs, Youku Tudou also made home-made programs as the focus of development. The joining of the gold production team is bound to bring more high quality and high standards to Internet users. , grounding gas program.

The reason why the Korean FASHION KING program was selected to cooperate is because the program has accumulated a lot of attention in South Korea through the broadcast of the first two seasons. The operation of the program has matured and the production team is very professional. The highest quality fashion program. For the Internet video industry, the in-depth cooperation model between China and South Korea's fashion king has changed before the domestic purchase of South Korea's popular programming model to create a Chinese version of the routine, officially blowing in the entertainment field, "counterattack South Korea" an important clarion call.

Fashion "seeing and buying" explores new routes for commercialization

After the audience experienced the aesthetic fatigue of music and sports reality show bombardment, the fashion show will become the 2015 variety vane. Youku Tudou Group invests tens of millions of dollars in the fashion king of China and South Korea. The goal is to create top international fashion shows.

In addition, the market benefits derived from Chinese and Korean fashion kings are immeasurable. After 80s and 90s, young men and women originally liked to purchase cosmetics, clothing, and handbags from South Korea. South Korea, where the entertainment industry is extremely developed, has also been making every effort to explore the Chinese market. With the strong hit of the fashion show, this huge online fashion market will surely open.

The sense of smell in the fashion world will never be known, especially the "star wardrobe" with the name of the fashion DNA system. As early as during the Chinese and Korean fashion kings' competitions, this app that leads the trend of women's fashion shopping has millions of apps. The investment has grabbed the chief naming rights of the fashion king of China and South Korea, which is rare in the industry.

As a phenomenon-level women's fashion shopping app, the "star wardrobe" has developed rapidly in the past two years. The reason why the king of fashion in China and South Korea gains favor is the strong appeal and platform traffic advantages of Youku Potato Group, followed by superpowers. The creative team and star lineup lay a solid foundation for ratings. It is reported that after the apparel production of the fashion king of China and South Korea is authorized to produce, users can log on to the online sales platform of the "star wardrobe" to purchase at the same time they watch the program, and truly realize "see and buy." Ordinary netizens can purchase customized costumes made by stars and top designers at a price close to the people. This has become another highlight of the show.


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