Although I don't know AWE's Sansheng III, I understand at least some of its past lives. As a reporter who had been to the Beijing “Home Fair†until the end of this year's AWE, I suddenly felt a sense that AWE lived younger and younger. I believe this feeling does not need me to give you examples. Everyone will From different perspectives, the "reverse growth" of AWE is a mystery to many newcomers. It can be concluded that in the changes from A Fair to AWE, there have been a lot of stories, big and small, and we have no way of knowing these secrets. Only the old leaders of the home appliance associations who have personally conducted it know. Even some secret files can be unblocked, especially when AWE is successful enough. This is the 17th session of AWE (including its predecessor). If it is the 17 years of life, AWE is a young man. When he learned a lot of preparations for adulthood, he suddenly looks back. All previous problems seem to be growing troubles. From this time, I simply sort out what I know about AWE. The history of growth is also considered as a gift for next year's AWE. As early as 2016 IFA news has recognized AWE's international status The history of AWE can be traced back to 1992 as early as possible. When the China Household Electrical Appliances Association established it, it certainly did not think of what it is today - with 10 exhibition halls, a display area of ​​nearly 130,000 square meters, more than 800 domestic and foreign companies exhibiting, more than 250,000 viewers, and become IFA, CES is well-known across the world's top three home appliance and consumer electronics shows across the appliance and consumer electronics industries. At that time, AWE was not called AWE. Instead, it was called the China Household Appliances Expo. It was not in Shanghai, but was in the old Beijing International Exhibition. There are no overwhelming advertisement bombings, and there are not so many exhibitors exhibiting. Like many domestic association exhibitions, the Home Fair seems to be only a "face project," not to mention what stars are gathered, and CCTV bombing reports. At that time, only three people were really responsible for the “Home Fairâ€! There was a time. The most popular exhibition in China is not the Home Show, but the Qingdao International Consumer Electronics Show (referred to as the Green Expo). The concurrent Shunde Home Appliances Show and the Cixi Home Appliances Show are also well-known. Domestic home appliance exhibitions can be said to present a headless situation. In fact, for China's household electrical appliance companies, only one show is enough, instead of trying to run north and south in big rivers, waving flags everywhere. The decentralization of resources has also led to which exhibitions are not doing well, but only their own “small circle of friendsâ€. Just think, if AWE grows up early, it may not be the case that Chinese companies collectively went to CES to paint their faces. If it is said that the home fair of the same year has reached the ninth time, it has not been an exaggeration to say that it has already been the old state clock. Because of the several exhibitions mentioned above, the recent leap year is really positive. However, under such circumstances, AWE broke out and won new students. From the timeline, there are two key time points for AWE to reverse growth: One is to move away from Beijing and choose Shanghai. One is the official opening of English AWE as the name of the show. These two points in time just divided AWE (including its predecessor) into three phases. The first phase was 1992-2007, which should be said to be a slow growth phase. This stage has also been accompanied by the entire Chinese home appliance industry. It has been interrupted, there has been a break in the middle, there have been changes in the operator, and there are also thoughts when stopped. But it can be said that it was this stage of thinking that allowed AWE to persevere. The second phase is 2008 - 2011. These four years are the time for AWE to truly take root and build strength. The venue has become Shanghai. At this stage, AWE has begun to make some positive changes. Its own team has gradually expanded and started some active communication and event planning. The third phase is from 2012 to the present. The birth of the AWE name is now an extremely correct choice. Home Appliances Expo has firmly limited itself to the field of pure household appliances, and the abbreviation also conflicts with home improvement and home furnishing. The daring of the organizers' courage to open the annual session and the launch of the AWE name have all aroused the strong vitality of this exhibition. At the same time, it has also enabled AWE to really begin the process of ultra-fast development and internationalization. What impressed me most was the 13th AWE 2014, which was also the time for the 140th anniversary of the establishment of AO Smith. At that time, AO Smith spent a lot of energy and big money and threw a hand at AWE. I do not know if we still remember the sculptures that were prominent in front of the main entrance, and it immediately ignited the determination of the enterprise to be competitive. As AO Smith, who dares to spend money and his employees must stay in a five-star hotel, how could he choose a non-No. 1 show to celebrate and promote himself? It is also from the 14th year that AWE's star lineup was launched. The news of "Lee Min-Soo Kim Soo-hyun AWE Rushing the Korean Wave One Brother" once detonated the entertainment circle. "Iron Ironing Sister Chi Ling" also started to serve as AWE platform from that year. Since then, Donnie Yen, Gao Yuanyuan, Huang Xiaoming, Yang Mi to this year's Hu Ge, came to AWE's star lineup can come up with 3 sets of high-standard "reality show." In that year, starting from the all-round “confrontation†between Samsung and LG giants, various large-scale press conferences and forums were increasingly concentrated on the same period of AWE. People are "unbearable," so that every reporter can not wait to give birth to "three heads and six arms." There is also a small rumor that it was reported that Haier and a company did not compete for a live advertising resource that year. In an anger, he started the "dominant" model for many years. It is precisely because of such arrogance as Haier's development, but also further heightened the importance of other companies for AWE and the degree of resource investment, everything is complementary. On a platform to show, who is not willing to be behind people. Because of AWE's strength, it made the company so true; because the company’s trueness made AWE more powerful. Today, within one month after the end of AWE, major companies will begin to finalize the booth area and address for the next year, otherwise they will miss the opportunity. Otherwise, it may be difficult to finish the show but also to withstand the boss's "anger." . According to the organizers’ brothers, this year's AWE’s on-site advertising resources are also “beating the bloodshedâ€. This kind of competition and repetition does not reflect AWE’s current prosperity from the sidelines. In the end, I tried to unravel the mystery of "AWE's reverse growth." In fact, there are three things that can be summed up: weather, geography, and people. Tianshi, the home appliance industry in recent years ushered in and the trend of transformation and upgrading, product structure has been greatly adjusted. In recent years, the home appliance industry has increased investment in R&D and technological transformation. It has made significant progress in product innovation and quality improvement. The proportion of high-end products has increased, and the profit margin of enterprises has been improved. Companies that have the money and emboldenedness have the enthusiasm and vision to show their achievements and compete with their peers. The geographical position that Shanghai has a unique advantage. The convenience of transportation, the convenience of policies, the convenience of economy, and the convenience of culture. As an industry and an exhibition, it is the most important to have tolerance, and only the special city of Shanghai can fully achieve this. The AWE is also an inclusive platform, which accommodates Haier and Midea’s domestic capital giants, and also allows international giants such as Sharp, Sony, LG, and Samsung to compete with LeTV that has grown up in the Internet genes. And cloud meters. Renhe, China Household Electrical Appliances Association has a clear understanding from the very beginning, what AWE wants to do is a platform, not just an exhibition. The most important aspect of a platform is fairness, service, and care. In fairness, AWE has never suppressed or promoted a certain company, but instead responded to the needs of the company. What kind of stage do you have what I need to provide; service, 2018AWE is the best service for the current exhibition, whether it was previously The on-site noise control of the disease, the network that was provided to the media, or the guide for the audience to visit, this one is already the best one. Carefully, the organizer is committed to improving every small detail from small to noon. Box lunches and posters of each circle of friends and timely materials and strategies for our media. With this kind of intention, I believe that we have never done a bad platform and will certainly gather more attention and popularity. If we say that in previous years it was only the enterprises that had paid for the various stars to come to the scene to express their popularity. In 2018, the organizers also invited Wu Xiaobo, making AWE a more intellectual stage and triggering a rethinking of the industry. In fact, this kind of change is actually very, very much, I believe that every discerning person can see it. And as a result of this many changes, it brought a new temperament to AWE, which is a sublimation of the realm. AWE, is already a giant, but the growth has not stopped, let the future give us the answer! GUANGZHOU LIWEI ELECTRONICS CO.,LTD , https://www.gdliwei.com
