Does Google also have to bid for Twitter?

According to foreign media reports recently, sources have revealed that with the social network Twitter is continuing to seek sales, Google is working with financial advisor and asset management company Lazard to study the feasibility of launching bids.

Although in addition to contacting Lazard, Google has not made it clear whether it will definitely bid for Twitter. However, this move at least indicates that Google is evaluating this option, and potential buyers of Twitter may also include Walt Disney Company and enterprise cloud computing company Salesforce.com. Among them, Salesforce.com’s Digital Marketing Director even listed four reasons for the acquisition of Twitter on social networks.

At present, Google spokesman declined to comment on this, Lazard spokesman has not yet responded.

Due to continued losses and sluggish business growth, Twitter has been seeking to sell for a long time.

As the largest subsidiary of Alphabet, Google has long been regarded as the most ideal marriage partner for Twitter. The two companies have already reached cooperation on advertising and mobile publishing products. Twitter has recently agreed to integrate its content into Google's search results.

Google’s previous efforts in the social field were mainly focused on Google Plus, but unfortunately failed to succeed. This makes Google lack a practical tool when competing with its chief ad competitor Facebook.

It is also worth noting that Lazard, which is working with Google in September this year, has served as a financial advisor to help Google acquire software developer Apigee, which further increases Google’s intention to acquire Twitter.

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