Even household appliances also play a "sharing economy"?

OFweek smart home network news Since Mobi, OFO and other shared bicycles swept the streets and lanes, "sharing economy" has flourished in China, from the initial cycling into Charging treasure, basketball, umbrellas and other irrelevant industries. When the mobile Internet traffic is combined with physical products, the explosive growth brought about by the short-term is like a spring medicine stirring up the nerves involved in the interests of all parties, including the home appliance industry.

In the black music category, LeTV launched the so-called "world's first shared TV" Super 4 X55M on May 16. In the white power, the washing machine was the first to “share the economy”. The major media recently reported that “shared washing machines” appeared on the streets of Shanghai and were available to the public.

Undoubtedly, the appliance industry entered the “sharing economy” circle driven by huge profits. Some institutions expect that the shared economy will increase by 40% in 2017, and by 2020, the sharing economy is expected to account for about 10% of China's GDP. In recent years, the home appliance industry has been in a state of depression, and it is understandable to take this opportunity to break through the “bottleneck”.

But did not think that the "sharing economy" has caused home appliance companies to encounter flaws - although they have paid enough attention, they rarely applaud.

The "sharing" theory given by LeTV is that a super TV user can extend a year's worth of film and television members by completing a designated task. Specific tasks include the following: boot up to 277 days, accumulate “growth value” to a certain amount or purchase after-sales service spree through TV shopping pay games.

Obviously, "shared TV" has occupied the "headline" of recent days, and on the other side, it has been questioned. There are institutional statistics of 466 Sina.com, Netease, and other news thread comments in the comments, only 14% support. Home appliance observer Liu Buchen sees bluntly that LeTV shares TV. It is essentially closer to the MLM model: You have to buy my products. You have to pull me down. You have the qualification to withdraw rebates. How much you rebate depends on what you buy. How many products, pull down how many. This is obviously an alienation of television attributes.

At the same time, shared washing machines in the white electric category are also controversial. In a shopping mall at Longhua Middle Road, Xuhui, Shanghai, two washing machines and one dryer have caused people to stop watching and few people use it. Among the surveyed citizens, what they are most worried about is health and safety issues. More people pointed out that this practice is difficult to understand. Not only is it unsanitary, but also it is cumbersome to transport so many clothes to the mall. The cost-effective experience is not high.

In fact, the so-called shared washing machine is not new, and even many people have used it at the university. This is because the "sharing washing machine" on the street is no different from the coin-operated washing machine in the college dormitory laundry. And long ago, Haier began to explore the application of IoE washing machines in campus scenes. From the model point of view, we can understand it as a "sharing washing machine", and this model is more useful than putting it in shopping malls, stations and other places. Therefore, many people believe that the so-called "sharing of washing machines" on the streets of Shanghai is just a matter of "marketing" in the name of "sharing."

With the popularity of bicycles, the word "sharing" has become a buzzword. Anything labeled as "shared" seems to be a hot topic in the city. However, with respect to highly-usable home appliances, whether consumers would be able to “smell” or not to sell dog meat at a glance would not reveal that they would not be able to steal chicken but instead be “sharing”.

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