This Israeli company wants to be an "iPhone" for the robotics industry

(Original title: Combating terrorism, invading families, this Israeli company wants to be an "iPhone" for the robotics industry)

Text / Song Changle

Instead of dazzling in China's capital market, it is better to go to Israel to see it.

Mark Twain did not think that he had ever imagined that the land he had written “Dawn, Silence and Sorrow” was today the “second Silicon Valley” in the world, telling a wonderful story about innovation and entrepreneurship.

This land is Israel.

It is this country with a population of less than 8 million. Countries deep in turmoil in the Middle East, and countries that have often experienced wars, surpassed China and India in the number of foreign companies listed on the US Nasdaq Stock Exchange.

As the world is clamoring for innovation today, for Israelis, innovation is more like a natural way of survival. The sense of crisis that often withstands war makes them spontaneous to engage in creative work.

An entrepreneurial road for an Israeli soldier

Yossi Wolf is an ordinary member of a few million Israelis. However, Roboteam, a robot company he founded, has sold thousands of military robot products and has customers in 32 countries. Roboteam also signed US$100 million with the U.S. government. The order became the first Israeli company to negotiate business with the government and obtain such large orders.

The first capital that Roboteam started was rooted in Yossi Wolf’s two-thousand-dollar efforts, which he managed to save for six years. Yossi Wolf's vision at the time was very simple. It was to create a life-saving robot that could fight terrorism and have a global impact.

In fact, before starting his business, Yossi Wolf served as a captain and company commander of the Israeli Air Force Special Forces.

"When an old friend in the special police service told me: Yossi, your robot saved me when I performed the mission last night, that feeling is simply fantastic. That's why I decided to go into this field." Yossi Wolf said.

Yossi Wolf then led the team for seven years and made Roboteam the leading robot manufacturing company in the global military robot market.

From fighting terrorism to "invading" family scenes

Just three years ago, when the defensive robot market was still in its thriving stage, Yossi Wolf was ready to accept the next challenge and began shifting his research focus from saving robots to changing life robots.

So, based on the original company, Yossi Wolf founded Roboteam Home, and the company’s first temi, a personal robot that targets home use, was also born.

In short, the temi shape is a bit similar to the half-man robot in the American drama "Big Bang", which can penetrate everyday scenes and play an AI assistant who interacts with people in a timely manner. For example, you can use it to play music, watch news and sports programs, and even chat with it. At the same time, smart home systems will also be integrated into temi's control system, allowing temi to mobilize home appliances such as TVs and air conditioners.

Like Choosing Startup as a life-saving robot many years ago, Yossi Wolf also developed a home robot because of a small story in life.

“It all stemmed from the afternoon I spent with my grandmother. That day, she was trembling and she could barely hold her tea cup. Even a small smart phone was difficult for her. At the moment, I decided to devote my energy to bringing the world’s first private robot to millions of homes,” said Yossi Wolf.

A company whose main business is military robots now comes to research and develop home automation robots that are linked to the past. Not only does the model change from To B (business) to To C (consumer), but the usage scenarios are completely different.

"The difficulties are a big challenge," Yossi Wolf said frankly. This challenge mainly stems from three aspects:

1. Changes in connection methods: Military robots are connected to machines and machines, but home robots are connected to the Internet and the cloud.

2, the cost, a military robot may need more than ten million US dollars, home robot ordinary people can pay, just like to buy a smart phone, you must think about reducing hardware costs, make it down to the original price percent One can enter home;

3, product design, military robots are generally large, very hard and strong, but Temi requires a comfortable look, so that users willing to put it at home.

Yossi Wolf knows that military robots and home robots are two completely different industries. At the same time, the development of home robots is faced with a very complex and modular environment. Different families also have differences.

Do robot industry "iPhone"

In Yossi Wolf's view, the temi home robot is a new type of connection. At home, temi is more like an "iPhone" and is a revolutionary smart device.

But unlike the iPhone, Yossi Wolf's robotic product should be centered on you, not the other way around. "Most of today's technologies are self-centered. We can't leave our mobile phones at home and become our services for mobile phones rather than mobile phones," he said.

"The robot is not a necessity, nor is it a family member. It can't replace people. It provides a way to upgrade the family experience," concluded Yossi Wolf.

(Photo note: Yossi Wolf at work)

However, if you want to "invade" the family scene, problems will follow. After all, looking at the global market, there is no single family robot that can be considered successful.

Yossi Wolf believes that industry immaturity and excessive commitment are the two main reasons for this situation.

Nowadays, new companies on the market make a big mistake. They are robots like toys and they ignore the service functions of robots. "They produce robots for the production of robots. They are not user-centered, and many products cannot realize true human-machine interaction, so users will be disappointed."

In order to achieve a higher level of human-machine interaction, temi will choose to adopt the most mature technology in the market. If the market does not have good technology, Roboteam will develop and apply for patents on its own, such as core technologies such as man-machine interaction, navigation, and black box. However, in terms of natural language recognition technology, temi does not have the technology to develop a Chinese version, and has already reached a cooperation relationship with HKUST News, and the English version is in cooperation with Google.

Home robots will definitely replace smart speakers

Yossi Wolf also mentioned the current hot smart speakers, including Amazon, Google, and even Alibaba and other giants are involved. He thinks that someone will buy smart speakers because the speaker technology has matured, but robot-related technologies are not mature. Once users see mature robots that can walk, they will buy mobile robots.

He concluded that robots will eventually replace smart speakers, tablet computers, and other devices, because when you integrate the required functions into one device, you no longer need so many other small objects, and you can better use these features. The result is a mobile robot.

However, if robots are to be popularized, it will take at least 10-20 years to enter every household. Just like the original cars, telephones, and refrigerators, it takes time for each new technology to penetrate life. It starts with some people and then spreads to others.

In particular, it is worth mentioning that this Israeli company has an indissoluble bond with China. In order to develop temi, Roboteam Home has obtained wind and capital financing of 50 million U.S. dollars from the former chief technical officer of Alibaba.

According to Guo Xianyang, the managing director of Wind and Capital, the investment in Roboteam is based on Israel’s innovative genes and its core technology. Two years ago, it invested 15 million U.S. dollars, followed by another 35 million U.S. dollars.

"It's better to go to Israel to look at the capital market in China," Guo Xianyang said.

Now, in order to quickly enter the Chinese market, Roboteam Home has set up branch offices in Shenzhen, looking for Chinese distributors and agents to help Temi adapt to the localization operation. At the same time, a certain factory in Shenzhen is producing the first batch of products to be put on the market. 10,000 Temi robots.

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