Google Shrink UAV Project: Cooperating with Starbucks to send out a takeaway plan

On the morning of November 9th, Google’s latest drone has been tested, but the team behind this project is about to contract. The Google drone team is laying off staff and cutting some projects. This became the latest goal of Google's parent company, Alphabet, to control its budget.

Bloomberg quoted sources as saying that Project Wing, a division of Alphabet's Google X Lab, stopped working with Starbucks. After the project leader Dave Vos left in October, the department stopped recruiting and encouraged team members to find jobs in other departments within the company.

Currently, Alphabet is controlling spending and developing a pilot project at a loss into a real business. However, the US federal regulatory authorities have not approved drone delivery, just setting up certain test areas. However, other companies, including Amazon, are still investing in this area.

A Google X spokesperson said in an email: "Project Wing has the potential to solve the huge inconvenience of global physical cargo transportation. What we are doing now is the next phase of development technology. As always, we are thinking, driving unmanned Various possible application scenarios for air system delivery."

In August of this year, Project Wing received approval for a test flight at a location in the United States, and this is part of the US government's efforts to promote drone delivery. In September, Alphabet announced that it will work with Chipotle Mexican Grill to provide drones for takeaway services at Virginia Tech.

Google's goal is far more than just using drones to deliver food. Google initially wanted to use drones to transport medical items, including drugs and pacemakers. After these plans were abandoned, the department turned its attention to shipping takeaways and other foods that were prone to deterioration.

According to sources, Alphabet had previously had an in-depth discussion with Starbucks and jointly tested the use of drones for delivery. However, these projects have been abandoned because the two parties are divided on the user data that Alphabet wants to obtain.

A Starbucks spokesperson has not commented on this news.

Similarly, the department is also trying to provide food delivery services in certain suburbs of Ireland. Compared to the United States, Ireland's regulations on drones are not too strict. Amazon's drone delivery service, Prime Air, announced that it was tested with the British government this summer.

Project Wing's progress in Ireland is not yet known. A Google X spokesperson declined to comment, and did not disclose the cooperation and recruitment with Starbucks.

Similar to many other projects within Google X, Project Wing has been adjusted several times. Originally, under the leadership of MIT robotics expert Nicholas Roy, Project Wing was more like an academic research project. Voss, who joined Google in 2014, set a different direction. This senior aviation expert hopes to facilitate the flight test of the drone and develop a new product evaluation system to reflect the standards of the aviation industry, with more emphasis on rigorous software testing.

Project Wing also tried to comply with Google's expectations, that is, to get more data through the delivery service. Last year, Voss talked about Project Wing's goal of operating an aerospace control hub in the drone economy. He introduced plans to deploy radios on drones to communicate with consoles and other drones by 2020.

Voss suddenly announced his departure. Alphabet has not appointed his successor, and the project is currently reported to Google X's long-time leader, Astro Teller. Voss did not comment on this news.

Taylor is still optimistic about the prospects of this technology. In an interview on Tuesday, Taylor said that the drone project will "make a magical change to the world."

However, similar to other pilot projects in Alphabet, the financial situation of the drone project is also being reviewed. According to sources, many of Project Wing's employees received a "90-day notice" that they would need to find a new job in Alphabet within 90 days or they would be fired.

In November last year, Voss said at a conference in the aviation industry that Project Wing plans to "commercially operate in 2017." It is unclear whether his departure and staff adjustment will cause this timetable to be postponed. Some people in the industry suspect that, given the limits of the Federal Aviation Administration (FAA), in the next year or two, in the United States, the operation of drones can only be limited to test sites.

Gretchen West, a law firm's Hogan Lovells drone expert, said: "The drone is currently not allowed to fly out of sight. No one knows how long it will take."

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