Gree's cross-border road is not easy to "hard power" to win

Some time ago, although the industry’s rumors that only 10 new licenses for new energy vehicles have been clarified have been clarified, it is said that in principle there will be no quota. This response has brought more hope to many car companies, but it has raised industry standards. The entry barrier is the truth of the lever. For Gree, who is in the shortcomings of technology, can only battery technology pass smoothly?

Gree cross-border road is not easy to "hard power" to fight to win

Gree's cross-border road is not easy to "hard power" to win

In recent years, the new energy automobile industry has been sung all the way. Even if it is affected by the scams this year, it still can't stop the enthusiasm of the carmakers, thus setting off a “car-making boom”. According to statistics, in the first half of this year, the production and sales volume of new energy vehicles in China increased by 125% and 126.9% respectively. It can be seen that the development of the new energy automobile industry is huge.

Faced with such business opportunities, especially when the traditional market is becoming saturated, enterprises are eager to transform and upgrade, and in the context of frequent national support policies, both insiders and “outsiders” are targeting new energy vehicles and starting to fight. Phase layout.

Among them, as a giant in the home appliance industry, Gree's acquisition of Zhuhai Yinlong cross-border car is one of the hottest topics in the industry.

Gree's cross-border road twists and turns

Cross-border car building in the home appliance industry is nothing new. As early as ten years ago, the domestic appliance industry had already set off a vigorous "car-making movement", but in the end it ended in failure. Today, Gree Electric has entered the field of new energy vehicles with great enthusiasm by acquiring the name of Zhuhai Yinlong. It is undoubtedly a blue ocean in the broad market of new energy vehicles.

However, for Gree to build a car, there are two views in the industry: staying on the sidelines and not optimistic. In fact, Gree is not smooth on the road of "turning around."

On March 7, after the suspension of the major asset restructuring for half a month, Gree Electric announced the reorganization target for Zhuhai Yinlong New Energy Co., Ltd., indicating that it will disclose the stock purchase plan or report before April 4 at the latest. And resume trading.

On August 23, Gree issued 35 announcements to disclose the details of the acquisition, and said that it will purchase a 100% stake in Yinlong New Energy for a price of 13 billion yuan. However, the acquisition of up to 13 billion has triggered heated debates and doubts in the industry.

What is more worth mentioning is that at the Gree Interim General Meeting held on October 28, Gree Electric's acquisition of Zhuhai Yinlong was once again questioned. Among them, 15 of the 26 proposals were rejected, and most of the rejected schemes were the acquisition of Yinlong’s fund-raising plan. It is understood that in the vote of this general meeting, small and medium shareholders have played an important role. In the eyes of the industry, the reason why they voted against it is mainly because of the dissatisfaction of the dilution scheme to the dilution of the interests of small and medium shareholders.

From the beginning to the end, Dong Mingzhu’s intention to acquire Zhuhai Yinlong is because Dong Mingzhu believes that Gree has been fully deployed in electronic control, intelligent manufacturing, motors, precision molds, etc., and the three majors needed to produce electric vehicles. In electric (battery, motor, electric control), in addition to the battery components, Gree can be quickly matched with Yinlong and produce synergy with Yinlong.

Cross-border car making is not easy

In the face of the auto company's view that the door-to-door can still keep outsiders out of the door, Dong Mingzhu bluntly said: "Car chassis technology is not a problem at all, there is no threshold." In my opinion, it is not wrong for Gree to build a car, but it is too early to say anything in the face.

This is not. Some time ago, although the industry’s rumors that only 10 new licenses for new energy vehicles have been approved have been clarified, it is said that in principle there will be no quota. This response has brought more hope to many car companies, but Improving the industry's entry barrier is the truth of the lever. For Gree, who is in the shortcomings of technology, can only battery technology pass smoothly?

Of course, under the situation that the industry's entry barriers are constantly improving and subsidies are declining, cross-border roads are far more than Gree's efforts. LeTV, Apple, Baidu, Google, Shanshan and many other companies have also sharpened their heads. I want to squeeze in. The author would like to ask: Is it really easy to build a car? Why does it lead to “fanaticism” in all fields?

As the saying goes: Interlacing is like a mountain. In fact, it is not so simple to build a car. Especially for new energy vehicles, it is not a "car hanging battery". Its complexity is similar to that of high-speed rail and motor train. It is necessary to reach the various indicators of ordinary cars, but also to completely surpass the fuel vehicles in terms of safety, and to exceed the fuel vehicles in terms of cost performance. This is a huge system engineering.

At the same time, although the industry does not have an application to restrict access qualifications, the rigor of its access conditions requires that companies must have a good level of production technology, and how to obtain qualifications without experience.

summary:

In my opinion, although the new energy automobile industry has hidden hundreds of billions of blue ocean markets, it also provides a good opportunity for “outsiders” to transform and upgrade. But dreams are often beautiful, but reality is very skinny. It is a good thing to have a dream of making a car, but it has become a nonsense without a combination of reality. Therefore, enterprises that are on the road to cross-border roads must first improve their "hard power" in order to truly base themselves on the new energy automobile industry.

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