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This winter is particularly cold, not only in China, but also globally. Cold, let us slow down in a hurry, calm down and think about it.
It’s cold.
Playing venture capital is cold. From the irrational fanaticism to the irrational coldness, the investors and the investors have a rational assessment of "Qian Jing".
The technology is cold. From "the best in my technology world" to the most important customer needs, I understand that technology is not the same as products, and products are not the same as commodities.
Selling MOCVD is cold. From the order queue to the door to the door (a 14% increase over the same period of the previous year), I realized that the water can carry the boat, but also the principle of overturning the boat; also let those who want to fly through MOCVD understand that MOCVD may be a printing machine or a burning Money stove.
Part of the LED is cold. Especially for LED display screens, the rapids retreat and close the door, and the market is given to the peers who do not owe money. This not only saved himself but also saved his peers.
Cold, the LED industry began to differentiate between two levels, so that it is weaker than cold, loses its ability to survive, and is not good or bad; let the antifreeze be stronger, store more positive energy, better and better.
The cold flying brother, even hope that this winter will be longer... cold is very good.
In the winter of white, no one likes to get cold and cold. LED friends gradually adapted to the needs of "high-end users" and turned indoor LEDs into warm 3000k.
Last year, the output value of LED indoor lighting increased by 80% year-on-year, and the proportion has exceeded landscape lighting, display screen and backlight, making it the fastest growing application field.
At the end of 2012, Fei Ge visited many LED manufacturers. We are no longer talking about cost-effectiveness, heat dissipation, driving, and light efficiency. Instead, we explore how to build brands, channels, and how to apply LEDs to the entire lighting situation. Feige has also gone through many lighting cities and saw more than 90% of lighting stores. A variety of LED lights are placed. The little girl who sells the lights is no longer serious to tell you: "Our lights are authentic LED lights in Zhongshan."
At the beginning of last year, Gaogong LED organized the “National Touring Seminar for LED Lighting Designâ€, inviting dealers to “enjoy†the beauty of LEDs. However, the dealers who had been ignorant of the "ignorance" or who had been fooled by the early "bad LEDs" had ignored the appearance of the flying brothers.
By the end of last year, the situation is different. From Feige, please eat to Feige, please drink, the dealers finally know that the lighting revolution is coming, no one can stop it, no one can go through the money. They will ask Feige: "I will not come next year? We want the best LED!" Feige promised to bring the best LED manufacturers and products from China to recruit the best distributors all over the country after the Spring Festival.
The cold is very good.
Because the LED is a cold light source, it is not afraid of cold.
The qualitative change inside NVC is actually because LEDs have shaken their interests. NVC "surrendered" to LED upstream Dehao Runda, indicating that the "city pool" of traditional lighting began to be captured by LED.
At the end of last year, a number of domestic MOCVD “facesâ€, although not immediately able to contribute to the industry epitaxial film, but after all, is a milestone progress, a strategic deterrent to imported equipment.
It is not just the coveted MOCVD that needs to be localized. Feige is more willing to see the localization of materials from various materials. Because MOCVD is only symbolic, chip equipment, packaging equipment, lighting automation equipment, that will be a broad market space! Feige doesn't like to walk around the workshop, hit the ASM block, and wander around.
Last month, at the Gaogong LED Good Product Golden Globe Awards Gala, 300 industry CEOs witnessed the LED products from the upper, middle and lower reaches of the world, and everyone generally expressed “being encouragedâ€. In particular, G20-LED product specifications are high, unprecedented in the world, but China's LED companies have done it; and LED light fixtures show the color and shape, so that the energy-saving lamps are dwarfed.
In fact, the charm and innovation of LED itself can bring us unlimited imagination... Our advertisement will be revolutionized, our dining chandelier will be revolutionized, our desk lamp will be revolutionized... Last month, a wedding was held in Hangzhou The LED channel training camp organized by the dealer, the trainer asked: "Students, LED is good?" The students used the sound of winter thunder to make a cry of youth: "Good! Very good! Very good!" Fei Ge could not help but be This kind of emotional infection has a feeling of wanting to fly.
Feige sincerely wishes the new year: LED products are good, LED sales are very good, LED friends are very good.
Last year, the number of LED companies with revenues exceeding 100 million yuan increased from 220 at the beginning of the year to 300 at the end of the year. Feige wishes that this number will exceed 500 by the end of this year; Feige prefers more than 50 of more than 500 million yuan; more than 10 of more than 1 billion yuan; more than 2 of more than 2 billion yuan; more than 3 billion yuan There is at least one.
When some friends got the magazine, they should have passed the Lunar New Year, and perhaps they can already see the buds on the branches.
Winter is long, it will still pass. Although the spring is cold, it is cold and cold, but it is the struggle of the cold. I hope that when Feige flies to you next year, your smile is already a spring flower. 
"LED Research Review" January New Year's Message: Very Good Very Good
[Source: Gaogong LED 's " LED Research Review" magazine January issue ]