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On March 29th, LeTV held a “Unique†new product launch in Beijing to launch a full-screen new split super TV;
On March 29, TCL released a brand new Internet TV brand Thunderbird in Beijing;
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Since LeTV shouted “Internet TV†in 2012, the TV market set off a “revolutionâ€. Since then, Hao Qiang of each station has emerged from the “Internet TV†and started a new round of the TV market. There is no doubt that the Internet TV market has become the Red Sea in the blue ocean. Who can win the top spot in the fiercely competitive Internet TV battlefield and become the hegemony? It is the first "LeTV" that initiated the revolution and is known for its cost performance. The "millet TV" is the "love mango TV" with obvious content advantages, or the thunderous "thunderbird". The future is complicated and confusing, but it is still far from the conclusion, but we can position ourselves from various current Internet TV brands. And predict its future in its marketing actions.
After researching the Internet TV market during this period of time, the author predicts that “Love Mango†will surely win in this dominating game of internet TV and eventually become the leading brand of Internet TV. The author has 6 reasons!
1. Young people are the youngest people in the world are the main users of Internet TV. On the basis of users, enthusiastic fans and loyal supporters are the absolute advantages that loves Mango TV and other Internet TVs. Love Mango TV "incubates" from Hunan Satellite TV and has hundreds of millions of Hunan Satellite TV users. When Hunan Satellite TV users choose hardware devices, Love Mango TV is the best choice. According to the author's understanding, on March 24th, at the Love Mango TV Hunan special storm promotion and new product promotion conference, “Love Mango†rewarded mango powder with the actual action and gave the first person who rushed to buy Love Mango TV in Hunan. "Mango TV lifetime VIP membership" gift. 
On March 23rd, “Love Mango†shined at the 25th China International Broadcasting and Television Information Network Exhibition. At the exhibition, the 86-inch “Stardom†Love Mango TV was unveiled at the exhibition, which was consistent with the exhibitors. Approved and Praise! The “Stardom†series is a living room screen created by “Love Mango†for the platinum class. It has introduced the C2B model for the first time in the industry and successfully bundled the hardware and fan franchise to achieve “star customization and fan sharingâ€. Fans can not only laser-engrave the star ID on hardware products, but also activate the members to obtain the exclusive rights and interests of many fans of super content IP so that the Internet TV industry can enter the era of customization. In terms of appearance, the "Xingmang" series adopts a ultra-thin, borderless design, and the backboard is made of tempered glass and shell materials, effectively solving the problems of deformation and bending of large-screen ultra-thin models. In terms of configuration, the "Xingmang" series adopts true 4K liquid crystal panels, with QUHD quantum dot display technology, color gamut as high as 110%. The chip adopts the Mstar 938 solution, and with the 3G+32G memory combination, Dolby Panorama sound 3D sound effects, a new upgrade of living room audio-visual experience, is the flagship product of love mango TV. In addition, Love Mango also launched the “Green Mans†series for young fashion people, focusing on high cost performance. The "Green Mans" series has been released in four models: 32-inch, 42-inch, 55-inch, and 65-inch. Both use the Full HD LCD panel and 64-bit Huawei Hass chips, including 55 and 65. Surface products, using true 4K LCD panels, temperament gray with all-metal anodizing process, together with a direct-under matrix backlight module, reflects the differentiation, fashion advocates, positioned as "90 after the first curved TV." 
In summary, we can see the future of love mango. There are "masses basics", "word of mouth explosives", "propaganda resources", "super channel", "content IP", "playing control license" "love mango" in Internet TV this princes hegemony The battle is bound to "become later" and become the leading brand of Internet TV!
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"Love mango" thick and thin send music and millet will be overtaken?
On February 22nd, Mango TV united with Skyworth Group, Gome Electrical Appliances, and Everbright Evergrande Optimisation Fund of PE Industry launched an Internet TV brand “Love Mango†in Beijing and positioned as “Happy TVâ€. On March 21, Xiaomi TV was held in Beijing in 2017. Spring new conference, launched a new millet TV 4A series, the main smart voice search; 2, for the fans to bloom light "mountain" 3ã€Technology takes "utility" as the predecessor LeTV's newly launched "Unique" super TV. The main concept is "Comprehensive screen new product". Its 55-inch TV official website priced as high as 8,999 yuan; Xiaomi's new "4A" series TV, The flagship concept is “Artificial Intelligence Voice TV for the elderly and childrenâ€, which is priced at 3599 yuan on the 55-inch TV official website. The 55-inch TV of the “Green Man†series of the Mango TV is positioned as “the first surface TV after 90â€. The official website price 3999 yuan. These are all 55-inch Internet TV, how would you choose? I chose to love Mango TV! The reason is simple: Love Mango TV is more practical and more cost-effective. To be honest, when we watch TV, our line of sight looks at the screen. There is not much difference in the perception experience between the edges and the edges, and we pay more for the "improved full-screen new look" as a weak and improved experience. 5000 yuan, obviously not worthwhile; and millet television that use "voice" to operate the television, in the author's view is even more "chicken ribs", is "voice" more convenient than "remote control"? compared to a variety of new technologies For Shantou's businesses, the love of mango TV is really cute, does not play with various concepts, and uses money on "curved surfaces" that can really produce value, and it has won my heart. 4, strong communication to seize the initiative According to the latest internal sources revealed that the current 2017 is a hot online gay men and mothers is the second quarter of Superman will "love love mango" in-depth cooperation for the love of mango TV promotional campaign. The so-called fertilizer and water does not flow outside the field. "Love Mango" is backed by two powerful media, Hunan Satellite TV and Mango TV. There are a lot of communication resources and home-made programs to give priority to loving mangos. For example, Where did my father go in the fourth quarter? Live shows, detective clubs, and other variety shows on Mango TV are likely to boost "love mango," which is a communication advantage that other Internet TV brands do not have. LeTV took me as the singer’s hit and became hot. JDB’s successful “renaming†with China’s good voice hit it. It is foreseeable that the love-mango TV with strong communication resources will quickly become popular in the second quarter with the Happy Boy and Mommy Superman, and become the “popular star†on Internet TV. 5, "New Retail" is more powerful March 24, Love Mango opened the curtain of regional marketing. After the online channel layout was completed, Ai Mango launched a regional agency in Hunan, and cooperated with Lulutong channel distributors to open the first-stop special storm event to guide channel sinking. Lulutong has its own rich channel experience, and is the only offline agent of Love Mango TV in Hunan and Hubei, and has its exclusive agency in the two lakes region. In addition, Love Mango also perfectly matched the chain advantage of one of the shareholders of Gome. Gome opened its most central store in the Hunan region to escort love for mangoes, and ensured that the marketing activities of Love Mango in the Hunan region could be carried out smoothly. 6. High-quality content and broadcast control licenses are fundamentally different from other Internet TV brands. Love Mango does not have the dilemma of “limited content resourcesâ€. Love Mango is Hunan Satellite TV's self-operated Internet TV brand. TV's content and broadcast control platform are operated by Mango TV. It has taken over the IP matrix of Hunan Satellite TV and Mango TV, and all of its resources are for its use. In addition, Love Mango also owns the "Golden Medal of Arrows" broadcast control content - broadcast control license. Different from other Internet TV brands and licensees, the self-owned license can guarantee the continuous and stable supply of love-mango content resources to users, without worrying about the dilemma of spending money to buy a member but finding out that the content is unsuccessful.