Recently, the Ministry of Culture issued the “Opinions of the Ministry of Culture on Promoting the Transformation and Upgrading of the Culture and Entertainment Industryâ€, which states that manufacturers are encouraged to develop new products, and game production equipment manufacturers are encouraged to actively introduce somatosensory, multidimensional special effects, virtual reality, augmented reality, etc. Advanced technology, accelerated research and development to adapt to different age groups, educational, fitness, skills and gaming equipment with online sports features, this is another good policy VR industry. From the end of 2016 to June, the scale of China's virtual reality industry market reached 5.66 billion yuan, and it is expected that this figure will increase tenfold in five years. 2016 is also considered to be the real first year of the virtual reality industry. The industry's ecological environment and industrial chain have begun to take shape. National policy continues to favor virtual reality The "Opinions of the Ministry of Culture on Promoting the Transformation and Upgrading of the Culture and Entertainment Industry" issued by the Ministry of Culture is not the first time that the state has promoted the VR industry's relevant policies and regulations. Throughout 2016, as early as during the two sessions, the "13th Five-Year Plan" outlines the VR industry as the six major areas of emerging frontier innovation and vigorously promoted. Subsequently, in April the Institute of Electronic Technology Standardization of the Ministry of Industry and Information Technology released the "White Paper 5.0 of Virtual Reality Industry Development", calling on the state to start research on virtual reality as soon as possible, establish a standard system, and regulate the development of the industry. The publication of the "White Paper" reflects the country's emphasis on virtual reality technology. It also indicates that the industry will accelerate the development of unified standards, which will help boost virtual reality technology, and promote industry standardization and rapid development. The era of quick money will end. Recently, the National Development and Reform Commission made reference to virtual reality technology twice and called for promoting the application of technologies such as virtual reality in the field of Internet medical treatment, building virtual reality technology and applying national engineering laboratories. At the same time, a new report was issued, calling for accelerating the formulation of a new standard system for information consumption, introducing key technical standards in areas such as wearable devices and virtual reality as soon as possible, and regulating the development of emerging industries. At the G20 summit in Hangzhou, leaders of various countries stressed the importance of building an innovative world economy, developing technologies such as artificial intelligence and virtual reality, and aroused worldwide attention. Virtual reality technology will soon emerge from among technology giants. The game is upgraded to competition between countries. At present, the National Development and Reform Commission, the Ministry of Industry and Information Technology, and the Ministry of Culture have all made relevant supporting documents. Policy encouragement to take the lead in favor of offline development. Policy-level encouragement will take the lead in favor of VR/AR development in the business. The first is that related government orders are more readily available; secondly, a large number of VR/AR elements in the offline entertainment format will also greatly promote the development of solution companies. Since then, the country’s policy encouragement, industry standards, and industry alliances in VR/AR technology will continue to increase. A lot of intensive launch, help the industry upward. Policy reduces fire and promotes industry development Virtual reality technology, with its "human-computer interaction" and near-realistic "immersiveness," quickly detonated the market after its appearance, and even appeared the "VR/AR+" boom. However, unlike "Internet+," virtual Reality +" Far better than imagined. The concept of VR has long been proposed. It is filled with various science fiction works. By 2015, VR technology will be perfectly realized and will be accepted by more and more people, bringing surprises to everyone. However, the rapid development of the VR industry on the other side is in China's VR business is not optimistic about the state of survival, according to data show that in 2015 the total number of VR corporate financing in China exceeded 1 billion yuan, the seemingly astonishing number of countries and VR compared to the United States A difference of several times. Although capital and companies have high enthusiasm for VR technology, most of them take a wait-and-see attitude. The industry is really hot and the market is not satisfactory. As early as 2014, when the VR concept first entered the country, about 200 companies across the country were involved in VR and VR equipment. After one year of development, only 60 of them remained in 2015, and some of them were still at risk. The VR market has entered the “cold†cycle in the industry “fire†market, leading companies to quickly reshuffle. There are many reasons for the existence of “virtual fire†in the VR industry. First of all, compared with “Internet+â€, “Virtual Reality+†is subject to too many restrictions and restrictions. As the virtual reality technology has just started, its technical level is not yet mature, and the concept of advanced technology allows many manufacturers to enter the market blindly. Without perfect technical support, its products are flawed, and the product experience is greatly reduced. Consumers will naturally not be easy. Spending a few thousand dollars to pay for the company’s immaturity; in addition, the ecological environment of the entire virtual reality industry is still very poor, and the technology is in the hands of several large companies. It is difficult for small and medium-sized enterprises to make breakthroughs, and virtual reality technology entrepreneurship survives. The conditions are still fragile; in the end, despite the fact that virtual reality technology has achieved breakthroughs in the overall environment, it is not attractive enough compared to traditional entertainment industries such as games, movies, and entertainment. People think that virtual reality technology is only a "fresh picture," and it puts pressure on virtual reality technology in the industry. The Ministry of Culture encourages the virtual reality industry to incorporate the relevant policies of the various ministries and commissions of the country. On the one hand, it will regulate and adjust the virtual reality industry from the aspect of national policies. On the other hand, it will promote the normal development of the virtual reality industry. The large enterprises within the provision of specifications provide market and policy guidance for SMEs. Virtual Reality Enterprises Leverage Policies Although this is the relevant document issued by the Ministry of Culture to encourage the virtual reality technology industry to accelerate the upgrading of the cultural and entertainment industry through the development of virtual reality technology, it should be noted that the current virtual reality technology is not only closely integrated with the culture and entertainment industry. The education, medical, and real estate industries are also highly integrated with virtual reality technology. In the future, virtual reality technology will take the form of a point-and-face approach. It will erupt from a certain industry sector and subsequently affect the entire production, life, and entertainment structure of the entire society. Shortly after the Ministry of Culture issued an encouragement document, under the guidance of the Electronic Information Department of the Ministry of Industry and Information Technology, the State Key Laboratory of Virtual Reality Technology and Systems of the China Electronic Information Industry Development Institute, Beijing University of Aeronautics and Astronautics and many virtual The Virtual Reality Industry Alliance, jointly initiated by major companies and research institutions in the real world, was established on September 29. After the alliance is established, it will work on nine aspects, including setting up a sound virtual reality standard system, formulating guidance for the development of virtual reality industry, introducing a virtual reality industrial base, recommending industry application pilot demonstration projects, setting up a virtual reality industry investment fund, and promoting virtual Training and training of related personnel in the real world, holding international forums and exhibitions on virtual reality industry, publishing virtual reality industry development reports, and holding global developer conferences in the field of virtual reality. The preparation of virtual reality industry and application guidance and the development of relevant standards for virtual reality have been initiated. The person in charge of a VR education company in Beijing interviewed this reporter and said: “Although everyone is talking about how hot the VR industry is, it is only macroscopic. For individual companies, this industry is still more difficult. The market is not Recognizing us as a small VR company, and the charges of large enterprises are generally high. After several government agencies issued relevant policies and the establishment of the alliance, there will be standard regulations for the entire industry. Enterprises and powerful enterprises will promote the healthy development of the entire industry, and SMEs will be more relaxed in responding to the government's call for development. First, for the governments that have needs, SMEs can serve them, and the government can provide orders, followed by the market. The monopoly will also be broken, and the VR industry will radiate from the fiery entertainment and real estate industries to all aspects of social production. It is a benign development trend for the industry and society." In the future, the virtual reality industry is bound to change people’s production, life, and entertainment. The country has repeatedly mentioned the importance of developing the virtual reality industry. With the 80s and 90s, it has gradually become the main force of consumption for the society. They are new to things. The speed of acceptance is higher and the demand is even higher. The entire industry can change from “virtual fire†to real prosperity to make virtual reality the next “Internet+â€.
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