Sun City founder Linden Laif will leave Tesla

As the cousin of Elon Musk, Linden Reif said in an interview that he wants to open a new company next year and spend more time with his family. Since 2016, Tesla’s sales and customer service business head has served as its leader to this day.

According to foreign media reports, Lyndon Rive, founder and former CEO of SolarCity, announced on May 15, 2017 that he will leave Tesla in June. As the cousin of Elon Musk, Linden Reif said in an interview that he wants to open a new company next year and spend more time with his family. Since 2016, Tesla’s sales and customer service business head has served as its leader to this day. Tesla said that Rif’s authority will be distributed to Tesla executives.

In August last year, Tesla spent 2.6 billion U.S. dollars (about 17.91 billion yuan) to acquire Sun City. Tesla’s chief executive, Elon Musk, is ambitious and plans to build Tesla into a carbon-free energy vehicle company. The completion of the merger has laid the foundation for his plan. The reason why Sun City was acquired by Tesla was mainly because Sun City’s investors had been worried about SolarCity’s high debt when its business grew.

After joining Tesla, Sun City slowed down the installation of equipment solar panels and focused its work on high-margin projects that generate cash flow. In the ten years he has been in charge of Sun City, Ralph hopes to produce affordable solar roofs, trying to reduce the demand for fossil fuels, and then face global climate change.

Reif, 40, said that Sun City “is in a period of unprecedented health development” and he has come to open a new page. Last week, Tesla released its innovative solar roof tiles, which can continuously generate electricity for users without the need for traditional roof panels.

Rif said that he wanted to leave the company several months ago. "My skills and what I like to do is to create and run multiple companies. I can give leadership to others, perhaps letting myself free to do something that can have other impacts."

Cal Lankton, Tesla’s vice president of global infrastructure operations, will take over responsibility for sales and operations and will be responsible for its energy products. The co-founder of Sun City, Ralph’s brother, Peter Reeve, was financially supported by his cousin Musk in 2006 and is currently the chief technology officer of Sun City and continues to work to promote the development of Tesla's solar roof technology. .

In the next 10 years, Sun City will carry out a large number of sales and installation operations under the innovative zero down payment economic policy and achieve rapid expansion. Sun City’s target in 2013 was to increase its number of customers to 1 million in 2018, but as Sun City continues to increase its input costs to maintain rapid growth, users’ demand for Sun City’s products has slowed down. At the end of 2015, the company lowered this indicator. Last year, the number of Sun City users exceeded 300,000.

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