This may be the most lively case of China's air-conditioning brand “changing the road to overtakingâ€: the first bus of the Internet of Things scene, Oaks stood out among the more than 10,000 brands in the world such as Samsung, Huawei, Midea, Sony, Philips, etc., and became the consumer electronics industry. The only brand that won both the Tsao TES Summit “Best User Experience Award†and “Best Popularity Brand of the Yearâ€. (Tmall TES Summit site) The award of Oaks not only created a new record in the home appliance industry, but also set a new record since the launch of the Tmall TES Summit. In recent years, in China's home appliance industry, Oaks has successfully changed its course in the air-conditioning market. With the wave of changes in the Internet era and the comprehensive leading of online e-commerce platforms, and the self-evolution of offline commercial innovation models, the inherent pattern of the air-conditioning industry has been broken. Become the leader of the new era. Industry experts pointed out that the current two wheels of the Oaks air-conditioning lane change, one is talent, the other is popular, which coincides with the two awards presented by the Tmall TES Summit, highlighting that its transformation strategy has gained market partners. And the consumer's affirmation. The "fuel" that continues to overtake and shift to run is the innovation and creation of Oaks. Tmall TES Summit is the largest business event in the consumer electronics industry, with 17,000 home appliances 3C brands coming across the platform. In 2017, these consumer electronics brands released nearly 750,000 new products in Tmall. Aux has stood out from the crowd and won the “Best Popularity Brand of the Year†and “Best User Experience of the Year†for its outstanding products and the ultimate experience for consumers. Different from the general commercial retail giant's awards "Everyone has a share", since its inception, Tmall TES awards are very strict and full of gold, basically based on consumer purchases in the data and users' reputation. Through the winners of this year's TES Summit, you can know one or two: In addition to Oaks, there are also Midea, Haier, Huawei, Xiaomi and Philips. There are only three TES "Best User Experience of the Year" awards, namely Oaks, OPPO and Puppy Appliances. (Achieved TES's Best Popularity Brand Award on the spot) Oaks, who won the Best User Experience Award, also received an extra money from the Ali "Golden Million Red Packets" - 1 million Ali Mom Awards, plus a Tmall "Home Top" benefit. Reflecting the "gold content" of the TES Summit Award from one side, of course, this is also the "real kungfu" of the Oaks air conditioner. (Achieve the TES Annual User Experience Award on-site) Looking back at the cooperation between Oaks and Tmall, since 2014, Oaks is the first company in the industry to cooperate with Tmall to open a customized cooperation. It can be said that it is early start, fast action and new gameplay; in 2015, according to Tmall Big Data Statistics, Oaks specializes in the development of an inverter air conditioner, and sprint has become the industry's first; after entering 2017, the products sold by Oaks Tmall platform account for more than 75% of customized products. From 2014 to now, Oaks ranks first in the Tmall air conditioner category regardless of sales or sales volume. In 2018, Oaks and Tmall signed a strategic cooperation agreement, and the two sides clarified the goal of cooperating to sprint 10 billion. In fact, this is the inevitable result of Oaks's technological innovation to create a "new craftsman" to prove "quality and talent". Whether it is a small waist design, the whole city's Allure series, or the 10W+ favorable NFI series, is also a new model of the 2018 new "Venus", or the upcoming Tmall Elf custom item during the 618 period of 618. The networked air-conditioning "Sony" hang-up series has all released the role of Oaks to lead the consumer trend with differentiated quality and quality. Especially in marketing, from the Austrian Pink Festival, which has turned young users, to the small Austrian IP movies that countless fans like; from the cross-border marketing of “pan-entertainment†to the fashion design revolution of “pan-fashion†products; Aux's innovative marketing has once again made the industry look impressive. "You can't apply the old success experience directly to the new ecosystem without change. Because the PH value of the new pool is different, the oxygen in the air is different." This new pool is a new scene of the Internet of Things. Shouting "Tmall Elf, the air conditioner is adjusted to a comfortable state", the Tmall custom-made Oaks air conditioner "Son" which will be launched in the period of 618 in 2018 can automatically adjust the temperature to the most suitable state according to the body temperature. This is just one of the scenes for tens of millions of users. "Son" is the main quiet, healthy and intelligent, to meet the user's requirements for comfort, is a key project of Tmall IoT strategic support. Oaks became the first brand in the entire air-conditioning industry to be highly integrated with the Tmall Elf project. Undoubtedly, Oaks took the first bus of the air-conditioning IoT scene application. Since the establishment of the Tmall IoT business unit at the end of last year, the Tmall Elf has been used as the intelligent center to fully deploy the whole house smart home appliance field. The leading brands such as Oaks, Midea and Gree have been connected with the Tmall Elf, taking the lead in connecting the whole house to the intelligent era. Bring into people's lives. "Through the Big Data of Tmall platform, we can not only discover the performance needs of mainstream consumers, but also try to figure out the requirements of mainstream users." The relevant person in charge of Oaks admitted that the mainstream consumers of the Oaks brand are 90, personalized and customized. And intelligent, more able to meet the needs of many young people. So far, Oaks has become more and more in-depth cooperation with the e-commerce platform. Obtaining user portraits from the platform big data has also inspired Oaks' reverse supply. We will integrate technology, products and brands with Internet technology, information technology and electronic technology to create a new PH value for the air-conditioning industry. Home appliance observers pointed out that technically, they are not trapped in the old-fashioned way, they are not inferior to empiricism in products, and they do not succumb to obsolescence in marketing. Oaks is one of the most attitude-oriented and youngest fashion brands in the air-conditioning industry. Nowadays, Oaks is the leader of the TES Best Popularity Award and Best Experience Award. It not only shows that Oaks has become the most fashionable and youngest brand in the home appliance industry, but also shows that Oaks has successfully passed the road. Set a stable position in the air-conditioning industry.
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