The media commented that there is no convenience store: If you want to get fire, you must first go to “virtual fire”

(Original title: The People's Daily commented that there are no convenience stores: if you want to get fire, you have to go "virtual fire" first)

[TechWeb Report] On July 17th, the Overseas Edition of People’s Daily today released a review article titled “No Convenience Store Needs to Go to 'False Fire'”. The article mentioned that the tide of unmanned convenience stores is whizzing. However, if no one convenience store wants to “fire” up, it must go “virtual fire” first.

On July 10th, the first unmanned convenience store in Shanghai, Binhu Box, was opened for only a few days. To the astonishment of all, it was due to the intense heat that caused the door to close. In recent days, the capital heat of unmanned convenience stores has become higher and higher. Following Auchan and RT-Mart, Wal-Mart has also launched a self-service grocery kiosk, and Beijing’s home is not far behind playing “cross-border”. The tide of no convenience stores is whistling. However, if no one convenience store really wants to "fire", it must go "virtual fire."

No one convenience store, as its name implies, is a convenience store without a clerk. Consumers shop on their own. When going out, the store will automatically deduct related fees from the bank card. This "fresh" smart high-tech has naturally been sought after by investors. Recently, an unmanned convenience store announced the completion of Series A financing, with a financing amount of more than 100 million yuan. However, behind the seemingly unpopular convenience store, there are many hidden dangers.

First, there are design flaws in unmanned convenience stores. Take the box of binnies closed recently as an example. Even if there are air conditioners in the convenience store, the internal temperature has reached 40°C, and the chocolates and icings sold have melted. Under such conditions, how can we guarantee the quality and safety of food?

Second, there are technical loopholes in unmanned convenience stores. Experienced people once said that the detection function of the Bingo Box Check-out Area is not good. It is not possible to accurately identify unpaid goods and is not conducive to theft prevention. If a customer of Yi Boxes abandons the selected goods before payment, he must Goods can be returned to the shelf and cleared at the checkout area on the cash register. If there are more than 20 people in the store at Amazon's unmanned convenience store or when the customer picks up the goods on the shelf of the specific product too quickly, the tracking device cannot be accurately identified. Still rely on artificial help.

Finally, it involves issues such as consumption habits. Changing spending habits is not a day's work. The no-convenience store theoretically places itself close to the community, and can be used by all three generations of young people. However, in reality, older people generally do not consume in unattended stores. In addition, the early development and post-maintenance of unmanned convenience stores are no small expenses. Whether or not the output is greater than the input is unknown.

People have reason to worry that, according to the “customary” of the past capital market movements, it is very likely that there will be hot-concept hype. Once the bubble is set off, it will not be formed in an industry. It is just like this blindly opened and hastily closed. The box is like a box of fruit.

If there is no convenience store to really "fire", the above "candor" must be faced. Solving these problems can bring a good user experience to the consumers, bring considerable returns to investors, and bring good development prospects to the industry. If no one convenience store is just a concept hype, but the capital and media people blindly pursue the gimmick, then "virtual fire" will be extinguished sooner or later, and the real "no convenience store" will be out of sight. (Tang Wen)

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