Recently, it is reported that Xiaomi will enter the air-conditioning industry and conduct secondary tests in the air-conditioning industry. It is reported that recently a product named “Mijia Full Inverter Air Conditioner†appeared in the national 3C quality certification list and the manufacturer was commissioned by Changhong Electric. This time, it was regarded by the outside world as a second attempt by Xiaomi in the air-conditioning industry. As early as two years ago, Xiaomi and the United States hand in hand and jointly launched “i Youth Smart Air Conditioningâ€, but the response was flat. However, Xiaomi did not give up the idea of ​​entering the air-conditioning industry. His joint efforts with Changhong would once again stir the industry. For the cooperation between Xiaomi and Changhong, on July 16th, related persons from Sichuan Changhong affirmed the “Securities Daily†reporter. The other party said: “Some models of millet air conditioning are actually manufactured by Changhong.†In response, the insider of Xiaomi said : "There may be more models of millet air-conditioning products available in the future." Industry insiders think: “Since millet currently does not have its own air-conditioning factory and after-sales service system, it will be difficult to occupy more market share in the short term. However, its entry in the air-conditioning industry may pull down the overall market price, even in the market. Set off a price war." A few years ago, the 1 billion yuan gambling wages set by Rebs and Dong Mingzhu were vividly remembered. Now, Rebs has led Millet in Gree's air-conditioning industry for several years and has made substantial progress. Recently, Xiaomi is about to launch a "million-wide inverter air conditioner" was exposed by the industry, this air-conditioning produced by the Changhong OEM, rather than before and Xiaomi repeated scandalous beauty. This means that more than three years of brewing millet air-conditioning plan is finally expected to land. Actually, as early as 2015, Xiaomi began to have the idea of ​​entering the air-conditioning industry. When Xiao Jun founder Lei Jun and Gree Electric Appliances Chairman Dong Mingzhu were tit for tat, they each played a title in the other party’s field, saving a lot of money. Promotional fees. At that time, the outside world believed that millet had the best opportunity to enter the air-conditioning industry. At that time, Xiaomi had announced the alliance between the United States and China. The two sides conducted strategic cooperation and worked hard to jointly tap the smart home market. The two parties jointly created a youthful real intelligent colorful air conditioner, which features "one-handed control" and other functions. However, since then, the pace of cooperation between the two parties seems to have slowed down and no substantive progress has been made. At that time, Dong Mingzhu also stated in public that the two swindlers together were "thief groups." In fact, in recent years, Xiaomi has been hunting for a wide range of products. After launching products such as air purifiers and rice cookers, he launched new products such as laser projection TVs, balance cars, and electric toothbrushes, and entered various fields. This move directly touched the smart home. It is not difficult to understand that the cooperation between the two sides will be "suddenly stopped." It seems to be extenuating for Changhong to pass on its powerful manufacturing capabilities. After the acquisition of Meiling, Changhong took a place in the field of white goods, and has a strong technical research and development team and patented technology. In recent years, Changhong has been quite low-key and has been accelerating its expansion in smart homes and artificial intelligence. Cooperation with Xiaomi also seems to be another test in the field of science and technology. Industry economic observer Liang Zhenpeng believes: "Millet air conditioners do have similarities with home appliances such as purifiers. They don't have their own factories, and they choose to find strong Changhong OEM workers, which is the most powerful way to enter air conditioners. But air conditioning is heavy. In the asset industry, if Xiaomi has no production R&D, it will have a very small space to play. At the same time, after-sales, service, and installation of air-conditioning are very important. Xiaomi cannot establish and improve this system in the short-term, and it is difficult for the company to temporarily work in the air-conditioning market. Occupy more market share. However, the entry of millet may bring down the air-conditioning market price, and even set off a new round of price war in the market." Regarding the entry of Xiaomi in the air-conditioning industry, Gree’s insiders said that “welcome competition, but it is not easy to give birth.†It seems that in the air-conditioning market where Gree and Midea's duopoly account for nearly 70% of the market, it is indeed difficult for Xiaomi to realize the “change†of the air-conditioning market. According to the statistics of the ZDC Consumer Research Center, in terms of market share of air conditioners in China, Gree topped the list with 44%, followed by Midea and Haier. Although, at present, compared to the black-box industry, the profit margin of white electricity is relatively high, but the competition situation of the oligopoly in the air-conditioning industry has already formed, and the competition of leading enterprises in the industry is becoming increasingly intense. “For Xiaomi, currently it is still in the stage of testing water into the fear of air conditioning, large-scale mass production needs to be determined according to market conditions.†Industry insiders believe. Wired Barcode Scanner,Wired Scanner,Wired 2D Barcode Scanner,Barcode Scanner Usb Cable ShengXiaoBang(GZ) Material Union Technology Co.Ltd , https://www.sxbgz.com