[Channel research] When will the professional market "Great Leap Forward" bubble break?

[Text|High-tech LED lighting channel Zhongshan Station reporter Zhou Jianhua] Whether it is the production area of ​​the production area, or the terminal storefront, this kind of entity surplus, the trend of changing the new model has gradually become clear. With the change of consumption habits, how to better combine physical exhibitions and virtual transactions will have a profound impact on the development pattern of the future lighting and lighting industry, and accelerate the process of shuffling and branding in the industry.


Marketplace body mass base <br> <br> qualitative change to the town lights are, for example, in recent years, relying on the professional market commercial complex of mushroomed everywhere. “Today, Shili Lighting Street is not enough to describe the prosperous prosperity of Guzhen Lighting. The large-scale professional market has gradually improved the supporting service capability of the lighting industry, and at the same time opened up new space for the lighting and lighting industry in the channel.” One store is responsible for People said.

“From 350,000 square meters to 3,500,000 square meters, the volume of professional lighting lighting stores is changing from quantitative to qualitative. Whether it is the need of urban construction or the demand of consumers for the shopping environment, it has already promoted high standard shopping. The birth of the professional hypermarket, the lighting lighting market will gradually move into the high-rise buildings from the shantytowns." Lin Huasheng, chairman of Qingdao New Century Lighting Co., Ltd., which is very concerned about the lighting and lighting store industry, said.

The more scientifically planned, the higher the construction standards, the longer the period of use, and the more favorable the stable development of the market. Such as Changzhou Guanghui Lighting City in the distribution center, Chengdu Shili Denghuanggang, Beijing Shilihe, etc., as well as the industrial cluster base of the ancient town Star Alliance LED lighting and lighting center, Huayi Lighting Plaza, Huaxing International Lighting Plaza, Foshan South China (International) Light source lighting city and so on. The market-based lighting hypermarket will dominate the future lighting market.


If the first three decades are gestating and developing, then the store chain in the past three years is fattening and blessing. It is normal for the provincial capital to have three or five lighting hypermarkets. The most typical one is the ancient town of Dengdu, an eight-kilometer-long lighting street, which is “shouldered” with large and small, thirty-forty stores, and the “construction movement” is still in progress.

In addition to the quantity, the volume, quality and weight of the store are essentially different from the past, and the indicators and evaluation criteria of the production and sales area are directly rewritten.

To put it bluntly, the "spot" sale has been upgraded to "intensive" trade fairs. The specific point is that even if the summer purchases the lights, it will not be the first time.

Other benefits are self-evident, such as gradually lowering the “high price” rent of the original street market, and reducing the burden for the enterprise; the rent that originally only rented walls and ceilings can now have a separate single room, paying more attention to the experience; Open regional small circle chains, increase sales and so on.

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