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Lei Jun believes that "early understanding of television was that smart TV equals TV + smart. But after a year, we discovered that if there is no support for the content industry, the smart TV industry cannot do anything." Based on this understanding, In November of last year, Xiaomi dug up the then editor-in-chief of Chen Sina and specialized in TV content.
When joining Xiaomi, Chen Hao made a military order to Lei Jun: In half a year, the company will bring dramatic changes in the content of Xiaomi TV and other products, otherwise it will deduct wages.
What changes have you made to Xiaomi TV's content since the arrival of Chen Hao? Have you reached expectations? At the press conference, Lei Jun used Chen Xu’s transcript as an evaluation. Lei Jun said that after six months of hard work, the content of Xiaomi TV has undergone earth-shaking changes. "Chen Hao delivered a bright mid-term transcript, and we look forward to a brighter final grade."
With over 1 billion U.S. dollars on the video market, Xiaomi television content has been far ahead in similar products, leapt to the top of the industry, including the top five categories of film and television content, including films, TV dramas, variety shows, anime and documentaries, totaling 18,051. The content is twice as much as that of your friend and the data is notarized by the Beijing Fangyuan Notary Office.
At present, Xiaomi TV has accumulated 2805 TV dramas and 7728 movies. In the core categories of movies, TV dramas, variety shows, anime films, documentaries, etc., they have exceeded 2.4 times, 1.4 times, 6.7 times, 1.1 times, and 4 times respectively. After more than six months of major content reserves, the total video volume has firmly occupied the market first, is the largest number of genuine content and quality of the most powerful Internet smart TV.
In just six months, Xiaomi TV content has exceeded twice the number of friends. In this regard, Lei Jun believes that millet is not a video site, can work with all video sites, unlike other Internet TV manufacturers closed model, Xiaomi is a real content ecosystem together with all video sites to create. By investing in iQIYI, Youku Tudou, and Huace Video, each major content exporter provides rich content support for Xiaomi. At the same time, with the "open" mentality to actively embrace the upstream and downstream industry partners, including Sohu video, PPTV, Mango TV, popular video, Phoenix video, etc. More than 100 outstanding film and television content providers have joined the Xiaomi video network major league, high-quality content through Broadcast control platform for all millet TV users.
In addition, Lei Jun revealed on the site that follow-up Xiaomi will expand and improve on the content, such as sports, entertainment performances, and Shi Zheng News and other live content will be attacked, to further improve the video content of Xiaomi.
Xiaomi invited the biggest names in different areas of content, such as director Feng Xiaogang, Youku Gu Yongzheng, optical media Wang Changtian, and Bona Films in Yudong, and they all came to power and greeted Xiaomi's products. This is also a LeTV conference. Big move star joins in a contest.
Lei Jun firmly stated at the press conference today that there are many products under Xiaomi's ecological link, but more are the companies that Xiaomi's investment companies are doing. Xiaomi himself only makes three products, that is, mobile phone + TV + router. Lei Jun’s high profile in the content is to show that Xiaomi will spare no effort in the smart TV field. At the 10th conference, Lei Jun also introduced Xiaomi's other core business, TV. Xiaomi’s TV business began in April 2013 as the first millet box. In October 2013, the first millet TV was released. Lei Jun said that after less than two years, Xiaomi TV and box sold 6.77 million units. "These devices are used half a day. Each user sees 3-4 hours a day, and the user's activity is far ahead."
Lei Jun's classic quotations at the conference:
1. Is Xiaomi's product an artwork? Lei Jun said that hate people say that millet is cheap , "Whether it is Sony or Samsung's remote control, done too low. Is a few keys on the line, why do get 100 keys? Like me, English is not good, but the science and engineering The super-strong people will not play, and I believe that none of you will be able to play with the TV remote control in your home. I think that 100 keys are totally bully people.
3. In the top 12 online video APP rankings, 10 are partners of Xiaomi. “Our friendly traders account for only 6.9% of the poor. Therefore, the enlightened have more help. Over the years, I firmly believe that we must make friends more and enemies make up a few and form a broad united front.â€
Millet television communication will talk about products and friends than content
On June 10th, Xiaomi Company held a media communication meeting in Beijing. Lei Jun, the head of Xiaomi, continued to stage the quotations from “Ray Man,†saying bluntly that in the era of smart TV, the content of millet TV was twice as much as that of its friends, and there was no charge. LeTV compulsorily bundles user spending on content.
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