Cool open hand to love iQiYi force big content layout




Yesterday afternoon, Skyworth's Internet TV brand Cool developed a new A2 series of HiFi content TVs with 50, 55, and 65 inches, and a new version of coocaa OS 5.5. It also made its debut on its VR product strategy.

At the same time, Kukai Chairman Wang Zhiguo also announced that he has reached in-depth cooperation with iqiyi and proposed a big content strategy covering film, television, education, tourism, health, games, etc., in an effort to build Coocaa into a user-centered, family-wide coverage. The most powerful screen operation platform in all aspects of life.

Big content achieves great value

China Economic Information Reporter was informed that the “big content” of Cool Open is based on the massive content of the Internet, based on big data, and organized and summarized through a variety of screening methods, and finally presented to home users through a large screen. Different types of households achieve accurate delivery of different premium content.


In fact, CoolOpen has always been a non-traditional Internet TV company with platform-based operations as its core business. As an open platform, Cooca has also been cooperating with leaders in many fields. Wang Zhiguo stated that the cooperation with iQIYI is not only on the content side and the product side, but also on the level of technology development.

Specifically, Coocaa and iQIYI will set up an IC joint laboratory, focusing on the research of 4K, HDR, and panoramic codec technology trends to jointly provide users with the best OTT TV large screen experience; Under the OTT cooperation order, a total of 1 million "VIP TVs" will be launched, including two years of VIP cooperation, and the total revenue of hardware and software will reach 3 billion.

It is understood that Cooper's cooperation with Galaxy and iQiyi has created a new win-win model for the industry. It is a combination of high-quality VIP content and professional large-screen hardware, which maximizes value.

Layout multiple services

According to Wang Zhiguo, Cool Open, an Internet TV company with a large number of users, can further deepen its operation base and expand its service scope only by further expanding its content system. In this regard, Coocaa's approach is based on Kuo Kai's own platform and a joint professional content provider to build a big content strategy system.


Ke Jing, general manager of Cool Open AR/VR Division, said at the scene that Kukai is about to use VR for coocaa OS. At present, coocaa OS already supports four terminals: TV, Box, mobile, and VR. In terms of VR, the Cool Open system will open VR zones and be featured in the TV, travel, education, and gaming sections. In addition, scene-type consumption is provided on the Coocaa system to divert electricity suppliers.

At present, the cool open system has integrated television, education, tourism, shopping malls, games, music, applications and other large sections. Film and TV cooperated with iQIYI and Tencent video giants; CoolOpen cooperated with third-party educational resource providers and achieved the nation’s first TV education O2O platform, which includes wisdom education and fruit and fruit paradise. In addition, it also cooperates with Yifang Education to tailor system-based education services for family members based on family scenarios. Ctrip is a cool-opening partner, and the two parties jointly created new travel methods such as cool-open movie and TV tour to help users relax. Travel all over the world. In addition, Cool Co., Ltd. has chosen to cooperate with Global Shopping in its shopping cooperation. It has a modern warehousing and logistics distribution center with an area of ​​more than 50,000 square meters. It has shipped more than 50 carriers together, and has opened up TV and mobile phones to achieve fast mobile payment. Kukai also cooperated with health doctors and doctors 160 to make it the first platform for living room smart TV health testing and consulting. In the music and game services, Coocaa has a wide range of cooperation content with Tianhe K song, Rainbow music, and Joyin Technology, and has in-depth cooperation with Tencent games in order to provide users with rich online game resources.


Wang Zhiguo does not shy away from talking about the “eco-environment” problem that rival LeTV is doing. He stressed that competition must exist, but the strategy of Kukai’s big-content strategy has a long open advantage from the beginning of the layout. It also boasts a professional hardware foundation support for both design and performance, and this big content strategy of Coolo will also bring new changes to the Internet TV industry.

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