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Relevant data shows that nearly 60% of the lighting engineering procurement of which brand of lighting decision-making process has the participation of lighting designers. As an important part of the hidden channel, the role of designers and purchasing decisions have been continuously improved in recent years. At the same time, many lighting companies have specialized marketing methods and promotion methods for designer channels.
In an interview, designer Cao Chuan double told reporters that in the LED industry, the potential of designer channels is huge, both traditional lighting and emerging LED companies should pay attention. Designer channels are not limited to lighting designers, but also include professional designers such as architecture, landscapes, and interiors. In the future, designers will play a greater role in all aspects of their professional capabilities, which is very important for manufacturers' brand promotion and product sales, so the industry chain of enterprises and designers needs to be integrated.
At present, lighting designer channels mainly include home improvement, tooling, installation, design, engineering companies, etc. These groups can directly influence the choice of the owner's unit, and can play a great role in promoting the influence of the lighting brand and the role of word-of-mouth publicity. .
Some dealers told reporters that "creative" is the fresh blood injected into LED products, and brands that do not pay attention to creativity will eventually be eliminated. And creativity is not only the surface of LED products, but also the intelligent lighting, intelligent lighting, air purification lighting, etc., which are gradually proposed, are also important ideas supporting the industry.
Taking home lighting as an example, many brands have set up an overall home lighting experience museum. The LED products are diversified in style, and the styles are constantly emerging. There are also advanced intelligent lighting systems. Professional applications or creative applications have become the mainstay of the brand.
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“Creativity†carries the hidden channels of brand LEDs and needs to be dug
Whether it is an online store or a physical store, this year's LED products have made great efforts in terms of design, light efficiency, comfort, etc., following the consumer's preferences, with a stylish appearance and comfortable lighting effects, so the more invisible channels The more attention you receive.