Current status and future forecast of terminal industry

In the past 20 years, China's terminal industry has gradually matured from the initial stage to the present and it has developed rapidly. Since the beginning of the 21st century, the growth rate of the Chinese and terminal markets has exceeded 20%, which is far greater than the level of GDP growth in recent years. In 2006, China's market capacity for terminal blocks has reached 7.6 billion yuan.

Taking into account the advantages of the terminal itself, the development speed, status and potential of the industry and the market, and the favorable macro environment, the development prospects of China's low- and middle-end terminal industries are very optimistic. However, there are potential risks for the production companies in the industry, especially the local production companies.

At present, there are more than 300 terminal manufacturers on the domestic market, and their strength and scale are uneven. Individual companies still use workshop-style production methods. With the intensification of market competition, many brands are destined to be phased out. The future terminal market will be a market with higher brand concentration and more orderly competition; foreign brands still dominate the terminal market in China. . The history of the establishment of most domestic companies in China is not long. Many new products enter the market in a short period of time. It is difficult to compete with long-established international brands in terms of product maturity and brand awareness.

Of course, there are many reasons constraining the development of terminal companies in China. For example, the operation of some terminal manufacturers is outsourced, such as the outsourcing of some terminal Components. If there is improper management, there will be potential risks. In addition, under the pressure of competition, a company may choose to concentrate its capital and technology to develop a single product and market, and form a single business situation, such as the production of a dedicated terminal for a certain industry.

Since the 21st century, China's terminal industry is highly fragmented. Many foreign brands built factories in China and implemented localized operations. The personnel and funds of the original domestic-funded brands were continuously separated, and many companies were established, mainly concentrated in coastal areas such as Guangdong, Zhejiang, Shandong, and Shanghai.

At present, there are more than 300 terminal manufacturers in the domestic market, and the main brands are also maintained at around 20-30. Foreign brands still dominate the terminal market in China. The history of the establishment of most domestic companies in China is not long. Many new products enter the market in a short period of time. It is difficult to compete with long-established international brands in terms of product maturity and brand awareness.

The domestic terminal market is based on the entry of foreign brands, and foreign brands are predominant. The strength of China's terminal supporting industry is relatively weak. Domestic brands have a certain gap with foreign brands in terms of technology, processing and manufacturing, industrial design, etc., as well as financial strength. At present, the share of foreign brands in the domestic terminal market is about 70%. Local terminal companies mainly produce V/F control products. For products with superior performance and high technical content such as vector terminals, most companies in China have not yet developed mature products.

It is understood that foreign brands still dominate the domestic and terminal markets. There are mainly domestic Sanmen Bay Electric Appliances, Shanghai Youbang, Shenzhen Jeter, Shanghai Guangqi, etc., and other companies are smaller in scale.

Therefore, China's terminal market is still price-oriented, which may lead to many international brands in the country to promote the terminal and international differences, but also for the development of local terminal brands provide a certain opportunity. With the rise of local brands, the market share of domestic capital terminal companies is gradually expanding, especially in recent years, the trend of accelerating the substitution of foreign brands. Some segmented products and markets show certain competitive advantages and market share has gradually expanded. It is expected that the market share of domestic brands will exceed that of foreign brands in the next few years.