Since last year, the OEM crocodile Hon Hai Group launched the Wanma Pentium plan to enter e-commerce, launched the online shopping platform Flying Tiger Tesco, Gome acquired Century Electric Network, accelerated the pace of entering the home network purchase, Suning's Tesco network formally launched, and Domestic home appliance companies compete to launch their own online shopping platform. The home network purchase market is not lively.
In the “2010 China Electronic Information Industry Operation and TV Industry Research Conferenceâ€, Yu Liangxing, general manager of Aowei Consulting, believes that with the rapid development of Internet technology, the process of the e-commerce market has been accelerated. "Now, B2C websites such as Jingdong Mall, Xinqian.com, Suning.com and Gome.com have been recognized by consumers for their advantages in price and distribution."
Aowei Consulting's data shows that the scale of color TV achieved by e-commerce channels in 2010 accounted for 1% of the total sales, and it is expected to reach 5% in the next three years, and it will exceed 10% in 2015.
“The e-commerce channel is a cash-directed home appliance channel model that reduces the cost pressures for the color TV industry with relatively low profit margins and reduces marketing costs such as entry fees, terminal construction fees, and high channel rebates. Color TV can This part of the profits directly to benefit consumers." Yu Liang Star said.
Hong Shibin, an analyst in the home appliance industry, said that the company’s self-built online shopping platform has strengthened the complementarity of the company’s brand and the company’s terminal outlets. Corporate branding is to improve the trust of corporate online shopping; terminal outlets solve the problem of product experience; after all, there is a difference between seeing and experiencing.
Hong Shibin also said that the company's own online shopping platform target Jingdong, Tesco and other vertical B2C companies will not cause much impact. Because any channel requires professional professionalism. However, enterprises have to develop their own electronic malls, to really play an effective, there is a process, this process is more the concept of traditional marketing to network marketing changes.
“Although no one company in the industry is actually profitable, I believe that after returning to the rational development path, it is possible to realize profitability.†Zuo Yingjie, the president of the new seven-day company, is confident in the development of the third-party home network procurement platform. At the same time, he also acknowledged that the maturity of the e-commerce industry requires an accumulating process and is now moving in an increasingly standard direction.
It takes time for home appliance companies to get together
Recently, the Haier Group's B2C online shopping platform full-time electrical network has officially launched. Before this, TCL, Gree, Skyworth, Zhigao, Hisense and other well-known home appliance companies have built their own online shopping platform. There are various signs that the tide of e-commerce has spread to the home appliance industry.