Risk control is the throat of internet finance

Two years ago, internet finance was still a new concept. At the moment, large and small Internet finance companies are springing up all over the country. Among them, there are health enterprises with a transaction volume of over 10 billion, and there are also unscrupulous businesses that set up a day to run. The Internet finance industry, in its rapid rise, is also facing the embarrassment of “red and black”.

When PPMoeny CEO Hu Xin accepted an interview with the Nanfang Daily reporter, the risk control in the Internet finance industry is still the throat of the industry. It is expected that by the end of next year, 50% of the platforms will be closed down or withdrawn from operation, and the market will gradually be standardized after the survival of the fittest. When it comes to business differentiation, he stated that the team pursues the strategy of “products are king” and independently produces innovative internet financial products. This is the biggest difference from other traffic-based platforms.

Entrepreneurship:

100 days on the line to enter the profit period

“Some of my relatives and friends run SMEs, and many have encountered difficulties in financing.” Mr. Hu Xin, CEO of PPmoney, told reporters that it was the financing difficulties faced by domestic SMEs and the rapid rise of Internet finance. Decided to start a business in this area.

Hu Xin believes that the Chinese people like to save money, there are many private funds, and investment is difficult. At the same time, in sharp contrast, many SMEs have difficulties in financing. By building an internet finance platform, it can effectively solve this “two more, two dilemmas” problem.

In December 2012, PPmoney's wealth management platform was officially launched, which means “People's money is People”. The PPmoney platform went online for 100 days and entered a profitable period.

Prior to this, Hu Xin mainly engaged in information management, and had conducted in-depth research on the review of loan decision engines, credit rating, and management of small loan business processes. At present, the PPmoney team is close to 180 people, of which 80% have a bachelor's degree and 15% have a master's degree or above. Among them, the core management personnel all have more than 5 years of experience in the Internet and research finance for many years.

However, Hu Xin also frankly stated that although the entire Internet finance industry has developed rapidly in these two years, there are many hardships on the road to entrepreneurship. For example, in the government and society, the industry did not agree with the initial support. Many relatives and friends also believe that the industry is on the edge of the law and is a high-risk industry. "But with the expansion of industry influence, everyone now has a correct understanding of the Internet finance industry."

According to the latest statistics, as of October 12, 2014, PPmoney had nearly 400,000 registered members, with a daily registration volume of 4000 and cumulative financing transactions of 3 billion yuan. Hu Xin said, "We firmly believe that the internet finance industry is the sun at eight or nine o'clock in the morning."

Features:

Independent production of internet financial products

At present, the main products on the PPmoney platform push three products: direct investment treasure, security stability, small loan treasure. Hu Xin told reporters that the proportion of revenue is: 5:3:2. "The future development focus is on stable and stable products, and it is expected to have more than 10 billion market."

According to Hu Xin introduced, direct investment treasure is the company's traditional products, mature models, profitability, in a certain scale of business, risk control ability is strong, this product can ensure that the company survived. The stable development of late-stage development is a product with low risk, high market access threshold and huge market capacity. It is mainly used to expand the company's scale.

Xiaolongbao is actually a strategic product of the PPmoney platform. Hu Xin said that this product allows small loan companies do not have to open their own platform, as long as the risk from the supervisor, you can get funding from the PPmoney platform. "Xiaoganbao not only avoids the risk of small loan companies operating their own platforms, but also can quickly and safely obtain the funds needed for development."

Since the beginning of this year, Internet finance companies have sprung up and talked about how to compete with other rivals. Hu Xin stated that the company pursues the strategy of “products are king” and independently produces innovative internet financial products, which is the biggest difference from other flow-based platforms.

In addition, behind PPmoney, there is a strong grouping of assets of Guangdong Pacific Asset Management. Hu Xin told reporters that as a wholly-owned sub-platform under Guangdong Pacific Assets, its business operations are fully linked with its equivalent as a brother unit.

At the moment, mobile Internet is developing rapidly. Many internet finance companies have launched mobile products. PPmoney is no exception. According to Hu Xin, mobile phone users accounted for nearly 30% of mobile investment, and the monthly growth rate of user registration and transaction volume exceeded 50%. In the future, more resources will be put into the mobile terminal, and efforts will be made to move mobile users and transactions beyond the PC. “The product operations manager interviewed today is for the promotion of APP. We hope to introduce more mobile internet talents.”