SARFT strengthens OTT terminal management, legal compliance can enter the market


In 2015, the State Administration of Press, Publication, Radio, Film and Television will further strengthen the terminal management of Internet TV products, mainly reflected in: After the integrative organization has obtained the number of Internet TV clients issued by the SARFT, it must submit the Internet TV products produced to the General Administration of Communications. Prepare and receive product inspections from the Directorate General. The General Administration of Radio, Film and Television will give feedback to the integrated organization based on the results of product testing. If it does not meet the requirements of the General Administration of Administration for the terminal, or if the function does not comply with the conditions of Document No. 181, it must be rectified. After the rectification is passed, the product can be processed. Sales. This is also the Administration of the State Administration of Press, Publication, Radio, Film and Television, that is, after the stormy rectification in the second half of 2014, the management rules introduced by the Licensing Authority as a management portal were introduced. Compared with the past, only the public cultural process of issuing and submitting approvals increased. The product's meticulous detection and feedback, as well as the market access permit for this product, form a dual entry and license system for licenses and products. This will also serve as a signal for SARFT to continue to strengthen its management of Internet TV in 2015. Combining the No. 181 article and the rectification actions of the SARFT in 2014, the streaming media network believes that the following will be the focus of SARFT's management of Internet TV in 2015:

1, the terminal:
Licensing operators must apply for the terminal license number to the General Administration of Directorate. Otherwise, they will be treated as violating products. Terminals must not provide users with access to externally installed APPs through USB flash drives or SD cards.

2. Content:
Real-time live broadcast service is not allowed; all video content must be audited through the integrated broadcast control platform and allowed to go online; no watermark of the video site may appear.

3, business aspects:
The video website APP and the converged APP will not be allowed to go online; no external websites or external links may be browsed; APPs must be approved by the licensee before they are online.

4, EPG:
The EPG interface needs to be audited by the licensee and reported to the General Administration of Statistics; the EPG management upgrade must be led by the licensee;

5, system aspects:
The user system and the billing system must be mastered by the licensee; the income is distributed by the licensee to the content provider.

Extended reading: No. 181 specifies that the integrator selects the type, manufacturer, and model of the terminal product to be collaborated and submits an application for the client number to the SARFT. The SARFT will follow the current practice of uniform distribution, volume authorization, and one machine. The Internet TV client numbering rule authorizes the issuance of corresponding number segments for qualified models of terminal products, allowing the production of end products within the segment number range. The authorized integration agency is responsible for determining the number of each Internet TV client according to the unique principle.

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