TCL officially join hands with Tencent and future TV

Cooperation with Tencent

Based on the "double +" transformation strategy, the TCL Group will continue to develop the Internet ecology for its existing businesses and emerging businesses. In 2014, TCL Multimedia built a product camp for TV+, and successively deployed content ecosystems such as videos, games, and life.

In 2015, Tencent formally became an important partner of TCL's content ecosystem. The cooperation scope covers Tencent's three main business segments: video, games, and WeChat. At the same time, Tencent also invested in Huaneng Technology, an internet smart TV service provider jointly invested by companies such as TCL Group and Changhong Group.

According to the data, in 2014, a total of 11.56 million users were activated via the smart network TV terminal operated by Huannet. TCL Group predicts that the total number of households with potential ARPU contributions in 2015 will be more than 25 million, making it the largest number of users based on self-owned smart TV terminals.

In addition, the K-channel company owned by South Korea's Apollo Group, which has the Korean TV stations KBS, SBS, and MBC, has also become TCL's partnership to build a TV+ content ecosystem. The company has a number of South Korean first-line movie content and e-commerce services such as massive Korean dramas, films, live shows, performances, music, and beauty, and future users will be able to enjoy exciting Korean entertainment content through TCL TV; TCL will enjoy the K-channel China’s initial launch rights and S-class film source priority buyout rights, and the highest level of the K-channel content will also give priority to launch TCL platform.

In terms of games, Tencent's vice president of gaming Lu Peng said that Tencent relied on the "terminal game + page tour + mobile game + TV / console game" in the all-terminal configuration, and attracted more games with the help of the large IP co-building model and open platform.

At the same time, TCL’s TV game ecosystem will further deepen in 2015. It will jointly launch magical four-season islands and other parent-child games with ATET, allowing parents and children to interact with each other through multiple players and play games with Gameloft and more. The cooperation of manufacturers will continue to introduce large-scale games such as the Dungeon Hunter 4 console. In the future, the company will also develop healthy sports-type games based on trends such as wearable devices and health management.


"Double +" transformation effect

At the press conference, TCL Group demonstrated the product innovation results of the first anniversary of the “Double+” transformation strategy. Li Dongsheng, chairman of TCL Group, made further clarification on the future development direction of the group. The future positioning of TCL Group will be “Globalized Intelligent Product Manufacturing and Internet Application Service Enterprise Group”.

In April 2014, TCL formally announced the launch of the “Double+” transformation strategy, which clearly stated that moving from a business-focused product to a center-managed product and user. It plans to complete the strategic transformation of "smart + Internet" in 5 years, establish a new business model of "product + service", and strive to achieve the top three global sales of smart TVs and smart phones, and to develop domestic and mobile users with ARPU contributions. 100 million, each of which contributes 50% to the profit contribution of products and services. In early 2015, TCL adjusted its industrial structure from the original “5+5” to “7+3+1”. The strategic adjustment of the group positioning is precisely the refinement and sublimation of a series of previous actions. According to the 2014 annual report, the annual operating income of TCL Group reached 101 billion yuan and it has successfully reached 100 billion clubs.

Li Dongsheng believes that TCL must build core competitiveness on the basis of industrial manufacturing capacity, form a two-wheel drive through the "double +" transformation strategy and internationalization, and establish differentiated advantages, thus prompting TCL to gradually establish a variety of Internet-based business capabilities. , build a "smart + Internet" ecosystem.

At the press conference, Li Dongsheng announced that TCL Group will focus on creating ARPU-worthy users in 2015. The total number of home users will surpass 25 million, and the total number of mobile users will exceed 20 million. Service revenue from smart TVs and mobile smart terminals Over $100 million, TCL Group's service revenue growth is higher than the overall revenue growth, accounting for more than 20%.

Li Dongsheng admits that although TCL has demonstrated a new round of smart home products, so far no single company has developed a standard mass sales of smart home appliances. “There is a lot of demand in the future. Whoever catches users’ pain points and who can become winners? ".

"TCL's smart home will cover six major functions, including audio and video entertainment, family social networking, safety and health, video communications, energy management, and life services," said Li Dongsheng.

Push surface QD TV

In this conference, TCL Group introduced a number of smart new products, such as the curved quantum dot TV H8800, the innovative True Color series module TV E6800, the new humanized design smart phone IDOL3, and smart watches, and also released a feature Internet product "happiness" "Doctor" APP, "Cesky Video Cloud Service" and other Internet service products.

TCL Group vice president, TCL Multimedia CEO Hao Yi told reporters that the company has now completed the quantum dot technology applied to the surface of the TV breakthrough. In the future, the company will further optimize the cost structure of this leading technology and strive to fully extend quantum dot technology to other display areas.

"The advantage of quantum dot technology is that the color gamut is wider and the display effect is better. The next generation of mobile phones will consider the application of this technology." Wang Tsingyang, vice president of TCL Corporation and chief operating officer of TCL Communication (02618.HK) also disclosed that TCL Group Its China Star Optoelectronics Co., Ltd. is building its sixth-generation LTPS (low-temperature polysilicon) panel in Wuhan, and TCL Communications will become an important customer. LTPS technology has the advantages of high resolution, fast response, and high brightness.