HuiZhou GreenTouch Technology Co.,Ltd , https://www.bbstouch.com
In recent years, traditional television media have been on the side of the weak in pk, such as audience, communication power, and influence. In the past year, the television media has been exploded by the Internet video, becoming a turning point for the television media. Judging from all kinds of data, there is no room for the TV media to fight back.
In view of the negative growth of advertisements for television media and the fact that the audience, communication power, and influence are severely weakened, the voice of television media will eventually become more and more intense. Even many people in the industry assert that television media have no future. What is the truth of that?
Traditional television network will gradually withdraw from the stage of history
At present, TV media use TV networks as the main traditional channel to be gradually marginalized until they leave the stage of history. It will be replaced by a broadband-based public Internet channel. It also means that the future new channels of television media will be based on the public Internet and mobile Internet.
Traditional TV sets will completely exit the stage of history
From the terminal point of view, the future terminal of TV media is no longer a traditional TV, but is a multi-screen intelligent terminal such as a smart TV, a smart phone, a PAD, or a PC. The intelligentization of television terminals is the trend of the times and will be basically completed in the next three years. Traditional television sets will become historical products.
TV channels are dying
In TV content, TV broadcast sources are mainly concentrated in variety shows and sports programs, and most of the Other channels have been occupied by Internet videos. Internet video is an on-demand platform. Its flexibility and freedom are not comparable to television media. This also indicates that fewer and fewer users receive TV channels, or they will face extinction.